POWER OF COMMON MAN: CONNECTING WITH CONSUMERS THE SRK WAY (Record no. 32889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01707 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140825b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789384030155 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DASGUPTA, KORAL |
| 9 (RLIN) | 14575 |
| 245 ## - TITLE STATEMENT | |
| Title | POWER OF COMMON MAN: CONNECTING WITH CONSUMERS THE SRK WAY |
| Statement of responsibility, etc | KORAL DASGUPTA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | CHENNAI |
| Name of publisher, distributor, etc | WESTLAND LTD. |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310 P. |
| Other physical details | PAPER |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | hah Rukh Khan. Megastar, businessman, brand ambassador, cricket team-owner. Devoted father and husband. But more than anything else, the boy-next-door who made it to the top.<br/>Since he burst into the limelight with Fauji in 1988, seldom has Khan been away from the headlines. Besides being an actor in a number of record-breaking Bollywood movies, Shah Rukh Khan has also made waves as the face of numerous brands and more recently, as a path-breaking entrepreneur with a production house, VFX studio, and an IPL team, Kolkata Knight Riders.<br/>In this seminal work, author Koral Dasgupta takes us behind the scenes with the phenomenon called ‘Shah Rukh Khan’. She chronicles his rise to fame as an actor, examines the reasons for his long reign at the top, analyses his moves in the business of entertainment and lauds his deep connect with the consumer.<br/>In this – Shah Rukh Khan’s 25th year in showbiz — ‘Power of A Common Man’ entertains and educates with its quirky study and refreshing viewpoints. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | KHAN, SHAH RUKH, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | CONSUMER BEHAVIOR |
| Geographic subdivision | INDIA |
| 9 (RLIN) | 14576 |
| Source of heading or term | CONSUMPTION (ECONOMICS) |
| Geographic subdivision | INDIA |
| 9 (RLIN) | 14577 |
| Topical term or geographic name as entry element | MOTION PICTURES |
| Form subdivision | HISTORY AND CRITICISM |
| Geographic subdivision | INDIA |
| 9 (RLIN) | 14578 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 02/08/2014 | GRANTH/ CRB/0254/ 2-AUGUST-14 | 316.00 | 658.8342/ DAS/ 22953 | 11122953 | 07/06/2022 | 395.00 | 02/08/2014 |