IES Management College And Research Centre

STRATEGIC MANAGEMENT (Record no. 33038)

MARC details
000 -LEADER
fixed length control field 05362 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140910b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126548927
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AAKER, DAVID
9 (RLIN) 14802
245 ## - TITLE STATEMENT
Title STRATEGIC MANAGEMENT
Remainder of title GLOBAL PERSPECTIVES
Statement of responsibility, etc DAVID AAKER AND DAMIEN MCLOUGHLIN
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc JOHN WILEY AND SONS LTD.
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent XI, 354 P.
Other physical details PAPER
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 Strategic Market Management: An Introduction and Overview<br/>What Is a Business Strategy?<br/>Strategic Market Management<br/>Marketing and its Role in Strategy<br/><br/><br/>Part I STRATEGIC ANALYSIS<br/><br/><br/>Chapter 2 External and Customer Analysis<br/>External Analysis<br/>The Scope of Customer Analysis<br/>Segmentation<br/>Customer Motivations<br/>Unmet Needs<br/><br/><br/>Chapter 3 Competitor Analysis<br/>Identifying Competitors -- Customer-Based Approaches<br/>Identifying Competitors -- Strategic Groups<br/>Potential Competitors<br/>Competitor Analysis -- Understanding Competitors<br/>Competitor Strengths and Weaknesses<br/>Obtaining Information on Competitors<br/><br/><br/>Chapter 4 Market/Submarket Analysis<br/>Dimensions of a Market/Submarket Analysis<br/>Emerging Submarkets<br/>Actual and Potential Market or Submarket Size<br/>Market and Submarket Growth<br/>Market and Submarket Profitability Analysis<br/>Cost Structure<br/>Distribution Systems<br/>Market Trends<br/>Key Success Factors<br/>Risks in High-Growth Markets<br/><br/><br/>Chapter 5 Environmental Analysis and Strategic Uncertainty<br/>Technology Trends<br/>Consumer Trends<br/>Government/Economic Trends<br/>Dealing with Strategic Uncertainty<br/>Impact Analysis -- Assessing the Impact of Strategic Uncertainties<br/>Scenario Analysis<br/><br/><br/>Chapter 6 Internal Analysis<br/>Financial Analysis -- Sales and Profitability<br/>Performance Measurement -- Beyond Profitability<br/>Strengths and Weaknesses<br/>Threats and Opportunities<br/>From Analysis to Strategy<br/>Cases for the End of Part I<br/>Case 1 -- Understanding and Working with Industry Trends<br/>The Future of Newspapers<br/>Case 2 -- Evaluating and Assessing the Implications of a New Business Model<br/>Spotify -- Identifying a New Value Proposition<br/>Case 3 -- Competing Agaist Industry Giants<br/>Competing Against Tesco<br/><br/><br/>Part II CREATING, ADAPTING, AND IMPLEMENTING STRATEGY<br/><br/><br/>Chapter 7 Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability<br/>The Sustainable Competitive Advantage<br/>The Role of Synergy<br/>Strategic Commitment, Opportunism, and Adaptability<br/><br/><br/>Chapter 8 Alternative Value Propositions<br/>Business Strategy Challenges<br/>Alternative Value Propositions<br/>Superior Quality<br/>Value<br/><br/><br/>Chapter 9 Building and Managing Brand Equity<br/>Brand Awareness<br/>Brand Loyalty<br/>Brand Associations<br/>Brand Identity<br/><br/><br/>Chapter 10 Energizing the Business<br/>Innovating the Offering<br/>Energize the Brand and Marketing<br/>Increasing the Usage of Existing Customers<br/><br/><br/>Chapter 11 Leveraging the Business<br/>Which Assets and Competences Can Be Leveraged?<br/>Brand Extensions<br/>Expanding the Scope of the Offering<br/>New Markets<br/>Evaluating Business Leverage Options<br/>The Mirage of Synergy<br/><br/><br/>Chapter 12 Creating New Businesses<br/>The New Business<br/>The Innovator's Advantage<br/>Managing Category Perceptions<br/>Creating New Business Arenas<br/>From Ideas to Market<br/><br/><br/>Chapter 13 Global Strategies<br/>Motivations Underlying Global Strategies<br/>Standardization Versus Customization<br/>Expanding the Global Footprint<br/>Strategic Alliances<br/>Global Marketing Management<br/><br/><br/>Chapter 14 Setting Priorities for Businesses and Brands -- the Exit, Milk, and Consolidate Options<br/>The Business Portfolio<br/>Divestment or Liquidation<br/>The Milk Strategy<br/>Prioritizing and Trimming the Brand Portfolio<br/><br/><br/>Chapter 15 From Silos to Synergy -- Harnessing the Organization<br/>Silo-Driven Problems -- The Case of Marketing<br/>Addressing the Silo Marketing Issues -- Challenges and Solutions<br/>Organizational Levers and Their Link to Strategy<br/>Structure<br/>Systems<br/>People<br/>Culture<br/>A Recap of Strategic Marketing Management<br/>Cases for the End of Part II<br/><br/><br/>Case 1 -- Strategic Positioning<br/>Alltech FEI World Equestrian Games 2010<br/>Case 2 -- Leveraging a Brand Asset<br/>Innocent Drinks<br/>Case 3 -- Competing Against the Industry Giant<br/>HTC -- Something Beautiful Is Coming<br/>Case 4 -- Creating a New Brand for a New Market<br/>Tata Nano -- Estimating the True Cost of the Cheapest Car in the World<br/>Case 5 -- Transformative Innovation in the Developing World<br/>Vodaphone M-PESA -- Mobile Banking in Kenya<br/>Learning Learning -- One Laptop Per Child Initiative<br/>Merck -- Making Life-Saving Drugs Accessible and Affordable<br/>Nestlé -- Creating Shared Value through Business<br/>Selco -- Solar-Powered LEDs Paid for Using Microfinancing<br/>Appendix Planning Forms<br/><br/><br/>
520 ## - SUMMARY, ETC.
Summary, etc The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the use of examples and vignettes. For the new edition, new examples have been employed to drive the global ambition.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING MANAGEMENT
9 (RLIN) 14803
Topical term or geographic name as entry element INTERNATIONAL MARKETING
9 (RLIN) 14804
Topical term or geographic name as entry element STRATEGIC MARKETING
9 (RLIN) 14805
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MCLOUGHLIN, DAMIEN
9 (RLIN) 14806
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from
    Dewey Decimal Classification       Main Library Main Library 24/09/2014 APNA BOOK SUPPLIERS/ 358/ 24-SEPTEMBER-14 399.20 6 658.802/ AAK/MCL/ 23626 11123626 07/06/2022 23/12/2019 499.00 24/09/2014

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM