MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02656 a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140910b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789339204464 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
CATEORA, PHILIP R. |
| 9 (RLIN) |
14821 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
INTERNATIONAL MARKETING |
| Statement of responsibility, etc |
PHILIP R. CATEORA, MARY C. GILLY AND JOHN GRAHAM |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
MCGRAW HILL EDUCATION (INDIA) PRIVATE LTD. |
| Date of publication, distribution, etc |
2014 |
| Place of publication, distribution, etc |
NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XXXI, 621 P. |
| Other physical details |
PAPER |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part One: An Overview<br/>1 The Scope and Challenge of International Marketing<br/>2 The Dynamic Environment of International Trade<br/>Part Two: The Cultural Environment of Global Markets<br/>3 History and Geography: The Foundations of Culture<br/>4 Cultural Dynamics in Assessing Global Markets<br/>5 Culture, Management Style, and Business Systems<br/>6 The Political Environment: A Critical Concern<br/>7 The International Legal Environment: Playing by the Rules<br/>Part Three: Assessing Global Market Opportunities<br/>8 Developing a Global Vision through Marketing Research<br/>9 Economic Development and the Americas<br/>10 Europe, Africa, and the Middle East<br/>11 Asia Pacific Region<br/>Part Four: Developing Global Marketing Strategies<br/>12 Global Marketing Management: Planning and Organization<br/>13 Products and Services for Consumers<br/>14 Products and Services for Businesses<br/>15 International Marketing Channels<br/>16 Integrated Marketing Communications and International Advertising<br/>17 Personal Selling and Sales Management<br/>18 Pricing for International Markets<br/>Part Five: Implementing Global Marketing Strategies<br/>19 Negotiating with International Customers, Partners, and Regulators<br/>Part Six: Supplementary Material<br/><br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
INTERNATIONAL MARKETING |
| 9 (RLIN) |
14822 |
|
|---|
| Topical term or geographic name as entry element |
EXPORT MARKETING |
| 9 (RLIN) |
14823 |
|
|---|
| Topical term or geographic name as entry element |
INTERNATIONAL BUSINESS ENTERPRISES |
| 9 (RLIN) |
14824 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
GILLY, MARY C. |
| 9 (RLIN) |
14825 |
|
|---|
| Personal name |
GRAHAM, JOHN |
| 9 (RLIN) |
14826 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
