BRANSON (Record no. 33096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01465 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140913b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780571297108 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.04092 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BOWER, TOM |
| 9 (RLIN) | 14993 |
| 245 ## - TITLE STATEMENT | |
| Title | BRANSON |
| Remainder of title | BEHIND THE MASK |
| Statement of responsibility, etc | TOM BOWER |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | FABER ANFD FABER |
| Place of publication, distribution, etc | LONDON |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVI, 368 P. |
| Other physical details | PAPER |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | BRANSON, RICHARD |
| 9 (RLIN) | 14994 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | . BUSINESSMEN |
| Form subdivision | BIOGRAPHY. |
| Geographic subdivision | GREAT BRITAIN |
| 9 (RLIN) | 14995 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 16/09/2014 | GRANTH/ CRB/0398/ 16-SEPTEMBER-14 | 479.20 | 338.04092/ BOW/ 23615 | 11123615 | 07/06/2022 | 599.00 | 16/09/2014 |