MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01810 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141007b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781625271464 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4063 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
FURR, NATHAN R. |
| 9 (RLIN) |
15214 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
THE INNOVATOR'S METHOD: BRINGING THE LEAN START-UP INTO YOUR ORGANIZATION |
| Statement of responsibility, etc |
NATHAN R. FURR, JEFFREY H. DYER |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
HARVARD BUSINESS SCHOOL PRESS |
| Date of publication, distribution, etc |
2014 |
| Place of publication, distribution, etc |
BOSTON |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
IX, 268 P. |
| Other physical details |
HARD |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The innovator's method --<br/>Leadership in the age of uncertainty --<br/>Insight : savor surprises --<br/>Problem : discover the job-to-be-done --<br/>Solution : prototype the minimum "awesome" product --<br/>Business model : validate the go-to-market strategy --<br/>Master the pivot --<br/>Scale it --<br/>Making the innovator's method work for you --<br/>Turn uncertainty into opportunity --<br/>Appendix. An overview of the innovator's method. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ORGANIZATIONAL EFFECTIVENESS. |
| 9 (RLIN) |
15215 |
|
|---|
| Topical term or geographic name as entry element |
MANAGEMENT |
| General subdivision |
TECHNOLOGICAL INNOVATIONS. |
| 9 (RLIN) |
15216 |
|
|---|
| Topical term or geographic name as entry element |
CONSUMERS' PREFERENCES |
| 9 (RLIN) |
15217 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
DYER, JEFF |
| 9 (RLIN) |
15218 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
