RECOMMEND THIS: DELIVERING DIGITAL EXPERIANCES THAT PEOPLE WANT TO SHARE (Record no. 33215)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01805 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141014b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126550234 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | THIBEAULT, JASON |
| 9 (RLIN) | 15347 |
| 245 ## - TITLE STATEMENT | |
| Title | RECOMMEND THIS: DELIVERING DIGITAL EXPERIANCES THAT PEOPLE WANT TO SHARE |
| Statement of responsibility, etc | JASON THIBEAULT AND KIRBY WADSWORTH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | WILEY INDIA PVT. LTD |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | IX, 258 P. |
| Other physical details | HARD |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword by Phil Fernandez vii Acknowledgments xi Preface: Is Digital Marketing Dead? xiii Introduction 1 Chapter 1 Business as Usual Is Over ... or Is It? 9 Chapter 2 Digital Changes Everything 19 Chapter 3 The Importance of Relationships 43 Chapter 4 How We Connect in the Digital World 53 Chapter 5 Measuring the Value of Relationships 81 Chapter 6 Bridging Digital 95 Chapter 7 Understanding Need 99 Chapter 8 Developing History 107 Chapter 9 Offering Curation 117 Chapter 10 Recognizing Faces 123 Chapter 11 Telling Stories 135 Chapter 12 Being Authentic 147 Chapter 13 Delivering Consistency 163 Chapter 14 Maintaining Credibility 173 Chapter 15 Helpfulness 185 Chapter 16 Nurturing Online Communities 197 Chapter 17 Delivering the Promise 211 Chapter 18 Looking Forward 227 Notes 237 Index 247 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/><br/>Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | VIRAL MARKETING |
| 9 (RLIN) | 15348 |
| Topical term or geographic name as entry element | CONSUMER BEHAVIOUR |
| 9 (RLIN) | 15349 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WADSWORTH, KIRBY |
| 9 (RLIN) | 15350 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 08/11/2014 | GRANTH/ CRB/0509/ 19-NOVEMBER-14 | 479.20 | 658.8/ THI/ KIR/ 23790 | 11123790 | 07/06/2022 | 599.00 | 08/11/2014 |