AGRI-INPUT MARKETING IN INDIA (Record no. 33245)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02590 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141029b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132117711 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.10954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | VENUGOPAL, PINGALI |
| 9 (RLIN) | 15439 |
| 245 ## - TITLE STATEMENT | |
| Title | AGRI-INPUT MARKETING IN INDIA |
| Statement of responsibility, etc | PINGALI VENUGOPAL AND RAM KAUNDINYA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | SAGE PUBLICATIONS INC |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XX, 246 P. |
| Other physical details | PAPER |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | List of Tables <br/>List of Figures <br/>List of Boxes and Exhibits <br/>Foreword Ireena Vittal <br/>Preface <br/>Acknowledgments <br/>Introduction: Agri-input Market at Crossroads <br/>I: THE PAST <br/>Agricultural Situation in India and Agri-inputs <br/>Land: The Fixed Factor of Production <br/>Government Policies: Creating an Environment for Input Usage <br/>Improve Agronomic Potential <br/>Infrastructure Development: Removing Constraints <br/>Agricultural Extension Programs in India <br/>Adoption: The Beginning of the Agri-input Sector <br/>II: THE PRESENT <br/>Agri-input Market: Current Competitive Situation <br/>Buying Behavior for Inputs <br/>Impact of Agri-input Usage in India <br/>III: THE FUTURE <br/>Sustainable Agriculture: New Objective <br/>Strategies for Agri-input Marketing (Basis for Positioning Strategy) <br/>Technical Knowledge–based Marketing (Basis for Product and Pricing Strategy) <br/>Building Trust through Knowledge Transfer (Basis for Promotion Strategy) <br/>Integrated Agri-input Supply Model (Basis for Place Strategy) <br/>Future Directions (Implementation Aspects) <br/>Bibliography <br/>Profile of Industry Experts Who Shared Their Views on the Subject <br/>Author Index <br/>Subject Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.<br/><br/>The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | AGRICULTURE INDUSTRIES |
| General subdivision | MARKETING |
| Geographic subdivision | INDIA |
| 9 (RLIN) | 15440 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KAUNDINYA, RAM |
| 9 (RLIN) | 15441 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ECONOMICS (CUP 7/SH 1) | Library Annexe | Library Annexe | 11/11/2014 | APNA BOOK SUPPLIERS/ 400/ 11-NOVEMBER-14 | 476.00 | 338.10954/ VEN/KAU/ 23823 | 11123823 | 07/06/2022 | 595.00 | 11/11/2014 |