IES Management College And Research Centre

BUSINESS RESEARCH METHODS (Record no. 33320)

MARC details
000 -LEADER
fixed length control field 02942 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141218121243.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141218b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-25-900185-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.0072
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name COOPER,DONALD R.
9 (RLIN) 15749
245 ## - TITLE STATEMENT
Title BUSINESS RESEARCH METHODS
250 ## - EDITION STATEMENT
Edition statement 11TH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc MCGRAW- HILL eDUCATION(INDIA) PRIVATE LIMITED
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent XXX,950
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Table of Contents<br/><br/>Part I: Introduction to Business Research<br/>1. Research in Business<br/>Appendix 1a: How the Research Industry Works<br/>2. Ethics in Business Research<br/>3. Thinking Like a Researcher<br/>4. The Research Process: An Overview<br/>5. Clarifying the Research Question through Secondary Data and Exploration<br/>Appendix 5a: Bibliographic Database Searches<br/>Appendix 5b: Advanced Searches<br/>Part II: The Design of Business Research<br/>6. Research Design: An Overview<br/>7. Qualitative Research<br/>8. Observation Studies<br/>9. Experiments<br/>10. Surveys<br/>Appendix 10a: Complex Experimental Designs<br/>Appendix 10b: Test Markets<br/>Part III: The Sources and Collection of Data<br/>11. Measurement<br/>12. Measurement Scales<br/>13. Questionnaires and Instruments<br/>Appendix 13a: Crafting Effective Measurement Questions<br/>Appendix 13b: Pretesting Options and Discoveries<br/>14. Sampling<br/>Appendix 14a: Determining Sample Size<br/>Part IV: Analysis and Presentation of Data<br/>15. Data Preparation and Description<br/>Appendix 15a: Describing Data Statistically<br/>16. Exploring, Displaying, and Examining Data<br/>17. Hypothesis Testing<br/>18. Measures of Association<br/>19. Multivariate Analysis: An Overview<br/>20. Presenting Insights and Findings: Written Reports<br/>21. Presenting Insights and Findings: Oral Presentations<br/>Case Index<br/>Appendices:<br/>A. Business Research Requests and Proposals (with Sample RFP)<br/>B. Focus Group Discussion Guide<br/>C. Nonparametric Significance Tests<br/>D. Selected Statistical Tables<br/>References and Readings<br/><br/>
520 ## - SUMMARY, ETC.
Summary, etc The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element RESEARCH METHODOLOGY
9 (RLIN) 15750
Topical term or geographic name as entry element BUSINESS RESEARCH METHODS
9 (RLIN) 15751
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SCHINDLER,PAMELA S.
9 (RLIN) 15752
Personal name SHARMA J.K.
9 (RLIN) 15753
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Student Collection
Holdings
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