REBRANDING OF BHARTI AIRTEL LTD.: A CASE OF LOGO CHANGE (Record no. 33393)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00539nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141226201427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141226b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SINGLA, VIKAS: AGGARWAL, NUPUR |
| 9 (RLIN) | 15816 |
| 245 ## - TITLE STATEMENT | |
| Title | REBRANDING OF BHARTI AIRTEL LTD.: A CASE OF LOGO CHANGE |
| Statement of responsibility, etc | SINGLA, VIKAS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | HYDERABAD |
| Name of publisher, distributor, etc | IUP PUBLICATIONS |
| Date of publication, distribution, etc | DECEMBER 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 53-71 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | REBRANDING |
| 9 (RLIN) | 15817 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30415 |
| Host Itemnumber | 42062 |
| Main entry heading | MURTHY, E N |
| Edition | |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5553545 |
| Title | BRAND MANAGEMENT |
| Record control number | |
| International Standard Serial Number | |
| International Standard Book Number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Case Study |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 26/12/2014 | VOL. XI, NO. 4/5553545CSD1 | 5553545CSD1 | 26/12/2014 | 26/12/2014 |