WINNING GLOBAL MAREKT (Record no. 33435)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03558 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141229b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126552641 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 9 (RLIN) | 15921 |
| 245 ## - TITLE STATEMENT | |
| Title | WINNING GLOBAL MAREKT |
| Remainder of title | HOW BUSINESSES INVEST AND PROSPER IN THE WORLD'S HIGH-GROWTH CITIES |
| Statement of responsibility, etc | PHILIP KOTLER AND MILTON KOTLER |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | WILEY INDIA LTD. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 P. |
| Other physical details | HARD |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface xiii Acknowledgments xix 1 The Economic Power of Global Cities 1 2 How City Metropolitan Regions Compete in the Global Economy 33 3 The Real Generators of Wealth: Global Multinational Company Investment 57 4 How Multinational Companies Target Global City Markets for Expansion 75 5 How Cities Compete to Attract Midsize and Large Multinational Companies 109 6 How a Nation Can Help Its City Economies 155 7 The Responsibilities of Companies and Cities 179 8 How Marketers Manage the City-Centered Global Economy 191 Notes 203 Additional References 235 Index 247 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A new marketing paradigm focuses on the concentrated economic power of 600 global cities.<br/><br/>City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of Dollar 67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms.<br/><br/>By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like:<br/><br/> Resource allocation in developed versus developing city markets<br/> Shifting the focus to city regions instead of central governments<br/> The rise of new multinational corporations from developing economies<br/> Declining consumer and business growth in developed cities<br/><br/>Cities in China, Brazil, India and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 16019 |
| Topical term or geographic name as entry element | CITY PLANNING |
| 9 (RLIN) | 16020 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, MILTON |
| 9 (RLIN) | 15922 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 06/01/2015 | GRANTH/ CRB/0647/ 30-DECMBER-14 | 559.20 | 1 | 658.8/ KOT/KOT/ 24323 | 11124323 | 07/06/2022 | 04/03/2015 | 699.00 | 06/01/2015 |