International Marketing (Record no. 38831)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812532358 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | MCA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcauley, Andrew |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| Remainder of title | Comsuming Globally Thinking Locally |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley India Pvt Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 337 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 161/ 9-January-2015 | 356.00 | 658.848/MCA/11125095 | 11125095 | 01/06/2018 | 10/02/2015 | International Marketing |