The power of the purse (Record no. 38864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01969nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131855199 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Warner, Fara |
| 9 (RLIN) | 16316 |
| 245 ## - TITLE STATEMENT | |
| Title | The power of the purse |
| Remainder of title | How smart business are adapting to the worlds most important consumers women |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson / Prentice Hall |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216 P. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword. About the Author. Introduction. 1. From Minority to Majority. McDonald's Discovers the Woman Inside the Mom 2. From Property to Partnerships. How The Home Depot Discovered Power Partners and Do-It-Herselfers 3. From Drudgery to "Swiffering". Procter & Gamble Cleans House 4. Diamonds and Dollars. How Two Industries Shattered the Myth of the White Knight 5. Who's Behind the Viewfinder. How Kodak Embraced Memory Makers 6. Finding the Goddess. Nike's Marathon to Reach Women 7. A Reflection in the Mirror. Avon Makes Its Mark 8. Toppling Barbie. Bratt Predicts the Future 9. How to Put the Power of the Purse to Work in Your Company. Endnotes. Selected Bibliography. Acknowledgments. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Foreword. About the Author. Introduction. 1. From Minority to Majority. McDonald's Discovers the Woman Inside the Mom 2. From Property to Partnerships. How The Home Depot Discovered Power Partners and Do-It-Herselfers 3. From Drudgery to "Swiffering". Procter & Gamble Cleans House 4. Diamonds and Dollars. How Two Industries Shattered the Myth of the White Knight 5. Who's Behind the Viewfinder. How Kodak Offers case studies that should wake up any sane person - including males(!) - to an untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Women Consumer |
| 9 (RLIN) | 16317 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Psychological Aspect |
| 9 (RLIN) | 16318 |
| Topical term or geographic name as entry element | Selling |
| General subdivision | Psychological Aspects |
| 9 (RLIN) | 16319 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 0.00 | 658.8342/ War/ 25225 | 11125225 | 01/06/2018 | 10/02/2015 | Reference | ||||||
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 0.00 | 658.8342/ War/ 25226 | 11125226 | 01/06/2018 | 10/02/2015 | Consumer Behaviour | ON SHELF | |||||||
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 0.00 | 658.8342/ War/ 25227 | 11125227 | 01/06/2018 | 10/02/2015 | Consumer Behaviour | ON SHELF | |||||||
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 0.00 | 658.8342/ War/ 25228 | 11125228 | 01/06/2018 | 10/02/2015 | Consumer Behaviour | ON SHELF | |||||||
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 0.00 | 658.8342/ War/ 25229 | 11125229 | 01/06/2018 | 10/02/2015 | Consumer Behaviour | ON SHELF | |||||||
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 0.00 | 658.8342/ War/ 25230 | 11125230 | 01/06/2018 | 10/02/2015 | Consumer Behaviour | ON SHELF | |||||||
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 0.00 | 658.8342/ War/ 25231 | 11125231 | 01/06/2018 | 10/02/2015 | Consumer Behaviour | ON SHELF | |||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 0.00 | 658.8342/ War/ 25232 | 11125232 | 01/06/2018 | 10/02/2015 | Consumer Behaviour | ON SHELF | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 25/02/2015 | Narayan Book House | 0.00 | 658.8342/ War/ 28787 | 11128787 | 01/06/2018 | 10/02/2015 | ON SHELF |