MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02352nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-81-265-1310-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.834 |
| Item number |
Min/Bev |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Minahan, Stella |
| 9 (RLIN) |
17441 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Why Women Shop : |
| Remainder of title |
secrets revealed |
| Statement of responsibility, etc |
Minahan, Stella: Beverland, Michael |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Wiley India Pvt Ltd. |
| Place of publication, distribution, etc |
New Delhi |
| Date of publication, distribution, etc |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XIII, 202 p. |
| Other physical details |
Paper |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: "Because we can!"<br/>Chapter 2: Going into town to shop.<br/>Chapter 3: What type of shopper are you?<br/>Chapter 4: Why do women shop the way they do?<br/>Chapter 5: What do women like about shopping?<br/>Chapter 6: What do women hate about shopping?<br/>Chapter 7: Improving the store.<br/>Chapter 8: Improving in-store service.<br/>Chapter 9: Men and shopping - it's a guy thing.<br/>Chapter 10: Secrets revealed!<br/>References.<br/>Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business.<br/>Why Women Shop provides a fascinating insight into female shopping habits, much of which will register with the shoppers themselves as they gain a better understanding of their shopping style, and laugh (or shudder) in recognition at other women's shopping experiences.<br/>The book is dedicated to all the many and varied women who shop:<br/>Ms Grab and Go - who is time poor, quick and targeted in her purchasing<br/><br/>The lone browser - who can wander around for hours, soaking up the latest trends<br/><br/>The retail therapy seeker - who is seeking company and purchases to fulfill her inner needs<br/><br/>The girls' day out shopper - who shops in packs, is happy and relaxed, wears sensible shoes and carries numerous bags<br/><br/>The hunter - who is alert, serious and focused on finding a bargain<br/><br/>The global research behind this book provides invaluable information for retailers, marketers, manufacturers of consumer goods, advertisers, visual merchandisers, property developers, salespeople, or anyone who has dealings with the retail industry.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behaviour, |
| 9 (RLIN) |
17442 |
|
|---|
| Topical term or geographic name as entry element |
Women consumers. |
| 9 (RLIN) |
17443 |
|
|---|
| Topical term or geographic name as entry element |
Women shopping habits |
| 9 (RLIN) |
17444 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Beverland, Michael |
| 9 (RLIN) |
17445 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
