Strategic Market Management (Record no. 38957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02620nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150512124252.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126516049 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 9 (RLIN) | 17659 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Market Management |
| Statement of responsibility, etc | Aaker, David A. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley India Pvt Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 356 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents<br/><br/>An Introduction<br/>1<br/>External and Customer Analysis<br/>21<br/>Competitor Analysis<br/>41<br/>MarketSubmarket Analysis<br/>60<br/>Environmental Analysis and Strategic Uncertainty<br/>79<br/>Internal Analysis<br/>99<br/>CREATING ADAPTING<br/>131<br/>Alternative Value Propositions<br/>153<br/>Energizing the Business<br/>194<br/>Leveraging the Business<br/>213<br/>Creating New Businesses<br/>230<br/>Global Strategies<br/>246<br/>Setting Priorities for Businesses and Brands<br/>264<br/>From Silos to Synergy Harnessing<br/>282<br/>Planning Forms<br/>330<br/>Index<br/>345<br/><br/>Building and Managing Brand Equity<br/>175<br/>Copyright |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context.<br/> The unique aspects of the book are its inclusion of:<br/><br/>A business strategy definition that includes product/market scope, value proposition, and assets and competences.<br/>A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms.<br/>Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together.<br/>Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed.<br/>Creating synergetic marketing with silo organisations defined by products or countries. All organisations have multiple products and markets and creating cooperation and communication instead of competition and isolation is becoming an imperative.<br/>A global perspective is an essential aspect of this new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the extensive use of new gobal examples and vignettes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Strategy |
| 9 (RLIN) | 17660 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 01/12/2015 | New Leaf/ 072/ 10-January-2015 | 479.00 | 658.802/AAK/25728 | 11125728 | 01/06/2018 | 10/02/2015 | Strategic marketing Management | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 01/12/2015 | New Leaf/ 072/ 10-January-2015 | 479.00 | 658.802/AAK/25729 | 11125729 | 01/06/2018 | 10/02/2015 | Strategic marketing Management | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 01/12/2015 | New Leaf/ 072/ 10-January-2015 | 479.00 | 658.802/AAK/25730 | 11125730 | 01/06/2018 | 10/02/2015 | Strategic marketing Management |