Spanning Silos (Record no. 38975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01186nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422128763 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Aak |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David |
| 9 (RLIN) | 18422 |
| 245 ## - TITLE STATEMENT | |
| Title | Spanning Silos |
| Remainder of title | The New CMO Imperative |
| Statement of responsibility, etc | David aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Harvard Business Schol Press |
| Place of publication, distribution, etc | United State of America |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 217p |
| Other physical details | Hard |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: The new CMO --<br/>why? --<br/>Find the right role and scope: the CMO's new job description --<br/>Gain credibility and buy-in --<br/>Use teams and other routes to silo linking --<br/>Develop a common planning process and information system --<br/>Adapt the master brand to silo markets --<br/>Prioritize brands in the portfolio --<br/>Create winning marketing in a silo world --<br/>Conclusion: The CMO's first ninety days. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | 'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 9 (RLIN) | 18423 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library Annexe | Library Annexe | Reference | 01/12/2015 | New Leaf/ 073/ 10-January-2015 | 0.00 | 658.8/Aak/25798 | 11125798 | 01/06/2018 | 10/02/2015 | ||||||
| Library Annexe | Library Annexe | ON SHELF | 01/12/2015 | New Leaf/ 073/ 10-January-2015 | 0.00 | 658.8/Aak/25799 | 11125799 | 01/06/2018 | 10/02/2015 | ||||||
| Library Annexe | Library Annexe | ON SHELF | 01/12/2015 | New Leaf/ 073/ 10-January-2015 | 0.00 | 658.8/Aak/25800 | 11125800 | 01/06/2018 | 10/02/2015 | ||||||
| Library Annexe | Library Annexe | ON SHELF | 01/12/2015 | New Leaf/ 073/ 10-January-2015 | 0.00 | 658.8/Aak/25801 | 11125801 | 01/06/2018 | 10/02/2015 | ||||||
| Library Annexe | Library Annexe | ON SHELF | 01/12/2015 | New Leaf/ 073/ 10-January-2015 | 0.00 | 658.8/Aak/25802 | 11125802 | 01/06/2018 | 10/02/2015 |