International Marketing (Record no. 39220)
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| fixed length control field | 02051nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150910203016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 98125323512 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | MCA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcauley, Andrew |
| 9 (RLIN) | 19057 |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| Remainder of title | Consuming Globally Thinking Locally |
| Statement of responsibility, etc | Mcauley, Andrew |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley India Pvt Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 337 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Acknowledgements.<br/><br/>List of contributors.<br/><br/>Introduction.<br/><br/>Trading places: an overview of the world economy.<br/><br/>Get a good guide-book: the influence of culture in international marketing.<br/><br/>The process of internationalization.<br/><br/>SMEs: key players in a global economy.<br/><br/>Understanding customer values.<br/><br/>Creating and communicating customer values.<br/><br/>Delivering customer values.<br/><br/>Export documentation, getting paid, organizing insurance and finding finance.<br/><br/>Globalization, the Internet and the marketer.<br/><br/>International growth through franchising.<br/><br/>Appendix I: Case studies.<br/><br/>Appendix II: Support for exporters.<br/><br/>Appendix III: Examples of export documentation.<br/><br/>Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International Marketing, Export Marketing, International Economics Relations, Globalisation |
| 9 (RLIN) | 19058 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Vakratund Book House/ 561/ 14-January-2015 | 356.00 | 658.848/MCA/27245 | 11127245 | 01/06/2018 | 10/02/2015 | International Marketing |