The Art of Cause Marketing (Record no. 39335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01571nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150506154155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 658001221 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | EAR |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Earle, Richard |
| 9 (RLIN) | 17623 |
| 245 ## - TITLE STATEMENT | |
| Title | The Art of Cause Marketing |
| Remainder of title | how to use advertising to change personal behaviour and public policy |
| Statement of responsibility, etc | Earle, Richard |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | NTC Business Books |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 322 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Art of Cause Marketing<br/>by Richard Earle<br/>2.83 of 5 stars 2.83 · rating details · 12 ratings · 1 review<br/>""Richard Earle has written an invaluable book about how to use the medium for the benefit of the people instead of just selling Doritoes. I applaud him for making this contribution and reminding us of how even the advertising industry can have a conscience should it choose to realize the good it can do with its immense power."<br/>- Michael Moore, author of Stupid White Men ... and Other Sorry Excuses for the State of Nation and film producer of Roger & Me<br/><br/>This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. "The Art of Cause Marketing "presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cause Marketing |
| 9 (RLIN) | 17624 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Swami Book House/ 136/ 15-January-2015 | 2700.00 | 658.802/EAR/27670 | 11127670 | 01/06/2018 | 10/02/2015 |