Environmental Marketing (Record no. 39392)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01436nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150505191354.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788179923801 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | POL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Polonsky, Michael Jay and Mintu-Wimsatt, Alma T |
| 9 (RLIN) | 17617 |
| 245 ## - TITLE STATEMENT | |
| Title | Environmental Marketing |
| Remainder of title | strategies practice theory and research |
| Statement of responsibility, etc | Polonsky, Michael Jay |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Jaico Publishing House |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXII, 415 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The preservation, conservation, and protection of our physical or “green” environment (i.e., environmentalism) pose a crucial challenge to business. Many executives believe that environmentalism will become one of the critical issues organizations will need to integrate into their activities for successful operations in the twenty-first century. Hence, concern over the environment has emerged as an important topic in the practice of marketing.<br/><br/>The articles included in this book are both conceptual and empirical in nature, and represent the broad spectrum of work being undertaken in this topical area. The main objective of this book is to introduce readers to a number of green marketing issues. The materials included are presented to assist both practitioners and academics to better understand the implications of green marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Environmental Marketing |
| 9 (RLIN) | 17618 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Swami Book House/ 137/ 16-January-2015 | 995.00 | 658.802/POL/27795 | 11127795 | 01/06/2018 | 10/02/2015 | Marketing Management | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Swami Book House/ 137/ 16-January-2015 | 995.00 | 658.802/POL/27796 | 11127796 | 01/06/2018 | 10/02/2015 | Marketing Management |