Managerial Economics (Record no. 39402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02127nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151014160407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131705865 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 331.152 |
| Item number | KEA/YOU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keat, paul G and Young, Philip K Y |
| 9 (RLIN) | 19290 |
| 245 ## - TITLE STATEMENT | |
| Title | Managerial Economics |
| Remainder of title | economic tools for today's decision makers |
| Statement of responsibility, etc | KEAT, PAUL G. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 593 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content<br/>Introduction<br/>The Firm and Its Goals<br/>Supply and Demand<br/>Demand Elasticity<br/>Demand Estimation and Forecasting<br/>The Theory and Estimation of Production<br/>The Theory and Estimation of Cost<br/>Pricing and Output Decisions: Perfect Competition and Monopoly<br/>Pricing and Output Decisions: Monopolistic Competition and Oligopoly<br/>Special Pricing Practices<br/>Game Theory and Asymmetric Information<br/>Capital Budgeting and Risk<br/>The Multinational Corporation and Globalization<br/>Government and Industry: Challenges and Opportunities for Today’s Manager<br/>Macroeconomics and Business Cycle Theory |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The sixth edition of Paul G. Keat's bestselling Managerial Economics bridges the gap between theory and real-world applications using a dynamic running case study. Each chapter starts and concludes with a case study of Healthy Foods Ltd, allowing students to apply microeconomic theory and quantitative analysis tools from the beginning to the end. Salient Features<br/>A completely new chapter on macroeconomics and business cycles has been included<br/>An Indian perspective has been presented through examples and case studies. The merger and acquisition concept has been highlighted through recent cases such as the ArcelorMittal and the Sahara–Jet Airways mergers, and Tata Motors’ acquisition of JLR<br/>Exercises have been designed to give students a hands-on experience in managerial economic<br/>An additional section on productivity in the services sector has been included in addition to a new topic on the Loss Leadership Model |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Managerial Economics |
| 9 (RLIN) | 19291 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Swami Book House/ 138/ 16-January-2015 | 325.00 | 331.152/KEA/YOU/27847 | 11127847 | 01/06/2018 | 10/02/2015 | Managerial Economics | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Swami Book House/ 138/ 16-January-2015 | 325.00 | 331.152/KEA/YOU/27848 | 11127848 | 01/06/2018 | 10/02/2015 | Managerial Economics |