The CRM Handbook (Record no. 39415)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01635nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160506180434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7758-762-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | DYC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dyche, Jill |
| 9 (RLIN) | 22222 |
| 245 ## - TITLE STATEMENT | |
| Title | The CRM Handbook |
| Remainder of title | A Business Guide to Customer Relationship management |
| Statement of responsibility, etc | Dyche, Jill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 331 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content<br/>Part I: Defining CRM<br/>Hello, Goodbye: The New Spin on Customer Loyalty<br/>CRM in Marketing<br/>CRM and Customer Service<br/>Sales Force Automation<br/>CRM in E-Business<br/>Analytical CRM<br/>Part II: Delivering CRM<br/>Planning Your CRM Program<br/>Choosing Your CRM Tool<br/>Managing Your CRM Project |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | CRM techniques for enhancing customer service, sales force effectiveness, and marketing strategy.<br/><br/>Expert guidance on staffing CRM projects and choosing CRM vendors. Salient Features<br/>The various roles CRM plays in business, and why it’s more important than ever<br/>The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond<br/>The context of some of the popular CRM buzzwords<br/>The differences between CRM and business intelligence, and why they’re symbiotic<br/>Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic<br/>Case studies of visionary companies who’ve done CRM the right way<br/> <br/><br/><br/>Includes "Checklist for Success" best practices for the entire project lifecycle. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Costomer Relationship Management` |
| 9 (RLIN) | 22223 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Swami Book House/ 138/ 16-January-2015 | 599.00 | 658.812/DYC/27869 | 11127869 | 01/06/2018 | 10/02/2015 | Customer Relationship Management | |||||
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 165/ 9-January-2015 | 599.00 | 658.812/DYC/11125376 | 11125376 | 01/06/2018 | 10/02/2015 | Customer Relationship Management | ||||||
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 165/ 9-January-2015 | 599.00 | 658.812/DYC/11125377 | 11125377 | 01/06/2018 | 10/02/2015 | Customer Relationship Management | ||||||
| Library Annexe | Library Annexe | 01/10/2015 | Narayan Book House/ 165/ 9-January-2015 | 599.00 | 658.812/DYC/11125378 | 11125378 | 01/06/2018 | 10/02/2015 | Customer Relationship Management |