MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02817nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160518190041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-7879-5621-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
BAN/DAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Banks, Drew: Daus, Kim |
| 9 (RLIN) |
22492 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Customer.Community |
| Remainder of title |
Unleashing The Power of Your Customer Base |
| Statement of responsibility, etc |
Banks, Drew |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Jossey Bass |
| Place of publication, distribution, etc |
New York |
| Date of publication, distribution, etc |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XXIII, 254 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Table of Contents<br/><br/>Foreword: The Right Thing to Do (Scott Cook).<br/><br/>Preface.<br/><br/>Acknowledgments.<br/><br/>Introduction: The Customer-Community.<br/><br/>Is Commerce Antithetical to Online Community?<br/><br/>Part One: Why Customer-Community?<br/><br/>1. The Business Case.<br/><br/>How Customer-Communities Advance.<br/><br/>Your Business Goals.<br/><br/>2. The Customer Case.<br/><br/>E-Commerce Experiences That Span.<br/><br/>Maslow's Hierarchy of Needs: Individual, Social, and Spiritual.<br/><br/>Part Two: Customer-Community Basics.<br/><br/>3. Twelve Principles for Building Community.<br/><br/>The Foundation for Strong Communities.<br/><br/>4. Customer-Community Profiles.<br/><br/>Ten Types and Thirty-Five Examples of Customer-Communities and Their Defining Characteristics.<br/><br/>5. Growing Your Community.<br/><br/>Overcoming the Inherent Challenges of Large-Scale Communities.<br/><br/>6. Understanding Community Bonds.<br/><br/>Discovering the Intrinsic Bonds Within Your Customer Base.<br/><br/>Part Three: Customer-Community and the Bottom Line.<br/><br/>7. Creating Value from Customer-Communities.<br/><br/>Sixteen Bottom-Line Possibilities.<br/><br/>8. Organizational Issues and Roles.<br/><br/>Aligning Strategy, Structure, Communication, and Leadership.<br/><br/>9. Before You Start.<br/><br/>Ten Questions to Help You Think Through the Issues.<br/><br/>Afterword: Turning Customer-Communities into Gold, Harry Potter Style (Michael Lowenstein).<br/><br/>Notes.<br/><br/>Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer Relation, Market Segmentation, Electronoic Commerce |
| 9 (RLIN) |
22493 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
