10 ways to screw up an ad campaign : (Record no. 39517)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02176nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781598690828 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cohen, Barry H |
| 9 (RLIN) | 17924 |
| 245 ## - TITLE STATEMENT | |
| Title | 10 ways to screw up an ad campaign : |
| Remainder of title | and how to create ones that work |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Viva Books Pvt Ltd |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 262 P. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction<br/>Part 1: The Ten Ways . . . <br/>Chapter 1<br/>Hire Your Brother-in-Law as Marketing Director . . . Or Your Spouse<br/><br/>Chapter 2<br/>Hire the Biggest Ad Agency in Town . . . When You¿re the Smallest Advertiser in Town<br/><br/>Chapter 3<br/>Do What You¿ve Always Done . . . and You¿ll Get What You¿ve Always Gotten¿And No More<br/><br/>Chapter 4<br/>Handle Everything Yourself . . . and You¿ll Be Out of Business<br/>Chapter 5<br/>Anything¿s Better Than Nothing . . . Not<br/><br/>Chapter 6<br/>I Don¿t . . . So Nobody Does<br/><br/>Chapter 7<br/> Tried It Once and It Didn¿t Work . . . I¿ll Never Do That Again<br/><br/>Chapter 8<br/>Why Bother? I Can¿t Outspend My Competition, Anyway<br/><br/>Chapter 9<br/>Who Needs it? I¿m the Leader . . . Hands Down<br/><br/>Chapter 10<br/>I¿m Doing Just Fine . . . I Don¿t Need to Advertise<br/>Part 2<br/>More Ways to Screw Up . . . <br/><br/>Chapter 11<br/>Does Your Advertising Measure Up . . . Or Does Your Measurement Measure Up?<br/>Chapter 12<br/>The Harvest: Ads That Rang Phones, Doorbells, and Cash Registers<br/><br/>Chapter 13<br/>Demystifying Media<br/><br/>Chapter 14<br/>Think You Can¿t Afford Advertising? Try These Budget Stretchers<br/>Chapter 15<br/>Promotion: How to Create Larger-Than-Life Advertising<br/><br/>Chapter 16<br/>Do¿s, Don¿ts, Can¿ts, Won¿ts: Sobering Truths About Advertising Law<br/>Afterword<br/><br/>Appendix<br/>Recommended Reading<br/>Glossary<br/>About the Author<br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | With even modest advertising campaigns costing thousands of pounds, small businesses can't afford to make mistakes. This work is a practical guide to avoiding the most common pitfalls. It shows readers how to out-advertise the competition, even when they can't outspend them. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 17925 |
| Topical term or geographic name as entry element | Small business. |
| 9 (RLIN) | 17926 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library Annexe | Library Annexe | Reference | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28199 | 11128199 | 01/06/2018 | 10/02/2015 | Reference | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 01/12/2015 | Kavita Book Collection/ 207/ 12-January-2015 | 295.00 | 659.1/ Coh/ 26271 | 11126271 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28200 | 11128200 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28201 | 11128201 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28202 | 11128202 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28203 | 11128203 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28204 | 11128204 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28205 | 11128205 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28206 | 11128206 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28207 | 11128207 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 25/06/2015 | Ashtavinayak Book Center | 295.00 | 659.1/ Coh/ 28208 | 11128208 | 01/06/2018 | 10/02/2015 | Advertising |