IES Management College And Research Centre

The 36 Strategies For Business (Record no. 39524)

MARC details
000 -LEADER
fixed length control field 02653nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150210s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-261-814-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 658.4012
Edition number Sen
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Senger, Harro Von
9 (RLIN) 21519
245 ## - TITLE STATEMENT
Title The 36 Strategies For Business
Remainder of title Achieve your objectives through hidden and unconventional strategies and tactics
Statement of responsibility, etc Harro, Senger Von
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Marshall Cavendish Business
Place of publication, distribution, etc Singapure
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent XI, 205p
Other physical details Hard
520 ## - SUMMARY, ETC.
Summary, etc The 36 stratagems are a set of powerful Chinese aphorisms embodying the essence of the ancient Chinese art of cunning. First mentioned about 1,500 years ago, and committed to paper nearly 500 years ago, the 36 stratagems have been gaining popularity in Chinese business circles since the 1990s. Though more than 80 books have been published recently in the Far East recommending the use of the 36 stratagems in the modern business world, these books are as yet unknown in the Western countries. Managers at all levels will therefore benefit from this English-language book evaluating the 36 stratagems and detailing how to apply them in management as well as "economic warfare." Entertaining and thought provoking, the text includes examples of managers who have been able to achieve objectives using the strategems. The 36 stratagems encourage flexibility and new ways of thinking about business issues, making this handbook widely adaptable to changing conditions.<br/>The 36 Stratagems are a set of powerful Chinese aphorisms embodying the essence of the ancient Chinese Art of Cunning. First mentioned about 1,500 years ago, the 36 Stratagems were committed to paper at about 500 years ago, and have gained in popularity in Chinese business circles since the 1990s. More than 80 books have been published recently in the Far East recommending the use of the 36 stratagems in the modern business world. These books are, however, unknown in the Western countries. Managers at all levels will therefore benefit from this English-language book evaluating the 36 Stratagems and detailing how to apply them in management as well as "economic warfare".<br/><br/>Entertaining and thought provoking, the text includes examples of managers who have been able to achieve objectives using the strategems. As far as the Art of Cunning is concerned, China is far ahead of the West. Knowing this Chinese Art would give you a great advantage in business. The 36 stratagems encourage flexibility and new ways of thinking about business issues, making this handbook widely adaptable to changing conditions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Strategy
9 (RLIN) 21520
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Collection code
    Dewey Decimal Classification     Library Annexe Library Annexe ON SHELF 12/04/2016 Ashtavinayak Book Center 0.00   658.4012/Sen/28233 11128233 01/06/2018 10/02/2015  
          Library Annexe Library Annexe ON SHELF 12/04/2016 New Leaf 0.00   658.4012/Sen/29421 11129421 01/06/2018 10/02/2015  

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