Electronic Commerce (Record no. 39551)
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000 -LEADER | |
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fixed length control field | 01616nam a2200205Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151201201302.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150210s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780471720294 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 381.142 |
Item number | TIM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Timmers, Paul |
9 (RLIN) | 20008 |
245 ## - TITLE STATEMENT | |
Title | Electronic Commerce |
Remainder of title | strategies and models for business to business trading |
Statement of responsibility, etc | TIMMERS, PAUL |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | John Wiley And Sons |
Place of publication, distribution, etc | New York |
Date of publication, distribution, etc | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | XX, 268 |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Table of Contents<br/><br/>Foreword.<br/><br/>Preface.<br/><br/>About the Author.<br/><br/>Acknowledgements.<br/><br/>Introduction.<br/><br/>Key Features of Internet Electronic Commerce.<br/><br/>Business Models for Electronic Commerce.<br/><br/>Business-to-Business Electronic Commerce Cases.<br/><br/>Markets and Competition.<br/><br/>Marketing Strategies and Programmes.<br/><br/>Roadmap for Business-to-Business Electronic Commerce.<br/><br/>Bibliography.<br/><br/>Endnotes.<br/><br/>Subject Index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | E-commerce |
9 (RLIN) | 20009 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
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Dewey Decimal Classification | Library Annexe | Library Annexe | 01/12/2015 | Ashtavinayak Book Center | 2500.00 | 381.142/TIM/28323 | 11128323 | 01/06/2018 | 10/02/2015 |