IES Management College And Research Centre

Electronic Commerce (Record no. 39551)

MARC details
000 -LEADER
fixed length control field 01616nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151201201302.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150210s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471720294
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.142
Item number TIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Timmers, Paul
9 (RLIN) 20008
245 ## - TITLE STATEMENT
Title Electronic Commerce
Remainder of title strategies and models for business to business trading
Statement of responsibility, etc TIMMERS, PAUL
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley And Sons
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent XX, 268
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Table of Contents<br/><br/>Foreword.<br/><br/>Preface.<br/><br/>About the Author.<br/><br/>Acknowledgements.<br/><br/>Introduction.<br/><br/>Key Features of Internet Electronic Commerce.<br/><br/>Business Models for Electronic Commerce.<br/><br/>Business-to-Business Electronic Commerce Cases.<br/><br/>Markets and Competition.<br/><br/>Marketing Strategies and Programmes.<br/><br/>Roadmap for Business-to-Business Electronic Commerce.<br/><br/>Bibliography.<br/><br/>Endnotes.<br/><br/>Subject Index.
520 ## - SUMMARY, ETC.
Summary, etc This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element E-commerce
9 (RLIN) 20009
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Library Annexe Library Annexe 01/12/2015 Ashtavinayak Book Center 2500.00   381.142/TIM/28323 11128323 01/06/2018 10/02/2015

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