Understanding The Consumer (Record no. 39583)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02102nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151018125345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178293323 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | SZM |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Szmigin, Isabelle |
| 9 (RLIN) | 19415 |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding The Consumer |
| Statement of responsibility, etc | SZMIGIN, ISABELLE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Response Books |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 202 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction <br/>The Consumer-Oriented Approach to Marketing <br/>New Products and their Meanings <br/>Paradoxes of Meaning <br/>Whose Marketplace is it Anyway? <br/>Innovation and the Creative Consumer <br/>Revisiting the Time of Adoption and Resistance <br/>When Innovation Becomes Creativity <br/>Conspicuous Consumption, Downshifting and Reconsumption <br/>Production and Consumption <br/>Conclusion <br/>Bibliography <br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a thorough understanding of the consumer is critical for effective marketing. It also analyzes how in all the marketing hype the consumer-centric approach is often lost to other gimmicks.<br/>Isabelle Szmigin draws from the most recent analysis in marketing literature and explains how consumers respond and act in the market with particular attention to:<br/><br/>- relationships with suppliers, products and brands<br/><br/>- their innovative, creative and resistant behaviour<br/><br/>- the complexity and unpredictability of their consumption behaviour<br/><br/>- their increasing need to get closer to production<br/><br/>This book bridges the gap between the theoretical discussion of issues in advanced marketing theory and the conventional textbook. The author combines a jargon-free approach to the subject with an illustration of the relevant theory using practical, topical examples from the marketplace as well as drawing on other business related disciplines, including sociology and economics, to support her arguments. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER BEHAVIOUR |
| 9 (RLIN) | 19416 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 18/10/2015 | Sahajanand Books | 450.00 | 658.8342/SZM/28416 | 11128416 | 01/06/2018 | 10/02/2015 |