Micro marketing: approaches and applications (Record no. 39611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02329nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180509172547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-314-0734-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/Tri |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tripathy, Kumuda Laxman [Editor] |
| 9 (RLIN) | 19563 |
| 245 ## - TITLE STATEMENT | |
| Title | Micro marketing: approaches and applications |
| Statement of responsibility, etc | Tripathy, Kumuda Laxman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | The ICFAI university Press |
| Place of publication, distribution, etc | Hyderabad |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | X, 237 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Book Description<br/><br/>The book Micro Marketing-Concepts and Cases takes into cognizance the growing phenomenon, that today s customers perceive themselves as having unique needs and interests, and they demand that businesses understand and meet those individual needs. To satisfy these customers, major marketers must shift from casting a wide marketing net over a vast crowd to selling to millions of individual customers. This shift from mass to micro marketing presents both opportunities and challenges to market researchers. In their effort to market to customers on a one-to-one basis, market-driven companies must quickly make the move from creative, right-brain strategies to analytical, left-brain strategies. This book encompasses different sectors and examines how companies are marketing one to one and finding ways and means of micro profiling their customers, in order to provide individual value to each customer from the goods and services which they buy/purchase. The sectors which are covered in the book are: Retail, Services, Banking/Finance, Airways, Rural sector and many more. Retail is a happening sector today; Innovations in service; private labels; range and layout of customer centric stores; a lifestyle experience. Micro profiling; future of supply chain technology; service to customer; all these can be checked out in what is happening at retail chains! The book is rich in content on strategic micromarketing adopted by marketers in various sectors and which have paid them good dividends. It will surely benefit marketing professionals, marketing professors, students, and advertising agencies, in terms of the tips and strategies unfurled in the articles represented in the book. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 19564 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Date acquired | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | Sahajanand Books - Bill No. 414/Dt. 20-01.2015 | 295.00 | 658.8/Tri/28456 | 11128456 | 01/06/2018 | 10/02/2015 | |||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | Sahajanand Books | 295.00 | 658.8/ ICFAI/ 28517 | 11128517 | 01/06/2018 | 10/02/2015 | 28/10/2015 | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | Sahajanand Books - Bill No. 414/Dt. 20-01.2015 | 295.00 | 658.8/Tri/28625 | 11128625 | 01/06/2018 | 10/02/2015 | 22/11/2016 | ON SHELF | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | Sahajanand Books | 295.00 | 658.8/ ICFAI/ 28673 | 11128673 | 01/06/2018 | 10/02/2015 |