Marketing of insurance services in India (Record no. 39701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02196nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-314-1544-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 332.1/Kri |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishna, G Radha (ED) |
| 9 (RLIN) | 31436 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of insurance services in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | The ICFAI university Press |
| Place of publication, distribution, etc | Hyderabad |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 191 |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Insurance industry is emerging competitive in the Indian context particularly after floodgates of secured monopoly markets are opened up to private players. Marketing insurance services in the Indian context has become a different ball game altogether as various companies are adopting different marketing strategies and there has been a shift from selling orientation to marketing orientation - agents becoming advisors and relative role shift of seller to marketer. This changed scenario has made the industry adopt different marketing strategies. Customizing the products, pricing, channel strategies as direct selling, E channel, company advisors, company agency channels, cross-selling and Bancassurance are becoming contemporary strategic tools for present Indian insurance scenario. The latest competition among different players such as ICICI Prudential, LIC, AVIVA, TATA AIG, MAX NEWYORK etc., has made the insurance industry move towards better service deliverers. The positioning of themselves with a USP, using advertising as a tool to communicate the same and building brands have become an inevitable marketing exercise in Indian insurance industry. This promotion is a fight not only for market share, but also for mind share. The combination of channel and the promotion has become a dominant strategic tool for Indian insurance companies. India's liberalized economy has solicited all private players to serve the Insurance market. Now the challenge and success for the insurance marketer lie in exploring the market with a balancing marketing strategy among consumers, competitors and the IRDA. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | India |
| 9 (RLIN) | 31437 |
| Topical term or geographic name as entry element | Insurance marketing |
| 9 (RLIN) | 31438 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | Sahajanand Books - Bill No. 409/Dt. 20-01-2015 | 295.00 | 368.954/Kri/28640 | 11128640 | 01/06/2018 | 10/02/2015 |