MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01951nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160528181412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1-85788-298-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Item number |
LEW |
| Classification number |
658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lewis, David: Bridger, Darren |
| 9 (RLIN) |
22759 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The Soul of The New Consumer |
| Remainder of title |
This is Such an Enjoyable, Important and Timely Book Required Reading |
| Statement of responsibility, etc |
Lewis, David |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Nicholas Brealey Publishing |
| Place of publication, distribution, etc |
London |
| Date of publication, distribution, etc |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XV, 241 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Have you ever wondered why buzz beats hype, why cheap is chic or why new consumers loathe "doing the shopping"? New consumers are revolutionizing the world of business, our culture norms and our social expectations. No longer confined by gender, age, ethnicity or income, new consumers are breaking down barriers, shattering stereotypes and redefining the marketplace and the very meaning of consumerism. From traditional to online retailing, from tracking "coolhunters" to exploring "tastespace," The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy by David Lewis and Darren Bridger unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and goes far beyond the simple concepts of how and what to answer the most important question of all - why? In an affluent world saturated with affordable products there are three new scarcities - time, attention and trust. Over the past decade, Lewis and Bridger have been at the forefront of researching these new consumers and, here, they report their observations. For companies large and small, no matter what their service or product, The Soul of the New Consumer provides the first profile of the independent, involved and well-informed new consumer who is challenging the way marketing, selling and business are done. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behavior, Consumer Profiling |
| 9 (RLIN) |
22760 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
