Rural marketing (Record no. 39807)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02745nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174466402 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 658.8 (RUR) |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathur, U C |
| 9 (RLIN) | 17892 |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing |
| Remainder of title | text and cases |
| Statement of responsibility, etc | Mathur, U C |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Excel Books |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 496 P. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | India is a country where majority of the population lives in villages. Appreciating the size and business potential of the rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author’s own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lucid language. Contents Include: Rural Marketing: An Introduction / Marketing Management: An Introduction / Rural Marketing Management: Concepts and Systems / Rural Marketing: Plans and Policies / Pricing Systems / Rural Customer Purchase Process / Advertising, Sales Promotion and PR in Rural India / Marketing Research / Rural Competitions / Rural Development Plans / Rural Sales Force Management / Distribution of Goods / Rural Product Plans / Rural Marketing for the 21st Century / Indian Village Vignettes / Critical Marketing Strategies / Strategic Innovations in Marketing / Strategic Audit / Marketing of Agricultural Produce / Rural Cottage Industry and Artisan Products / Case Studies / Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rural Marketing |
| 9 (RLIN) | 17893 |
| Topical term or geographic name as entry element | Target marketing |
| Geographic subdivision | India. |
| 9 (RLIN) | 17894 |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | India. |
| 9 (RLIN) | 17895 |
| Topical term or geographic name as entry element | India |
| General subdivision | Rural conditions. |
| 9 (RLIN) | 17896 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library Annexe | Library Annexe | 24/06/2015 | Narayan Book House | 350.00 | 658.8 (RUR)/ Mat/ 28947 | 11128947 | 01/06/2018 | 10/02/2015 | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 24/06/2015 | Narayan Book House | 350.00 | 658.8 (RUR)/ Mat/ 28948 | 11128948 | 01/06/2018 | 10/02/2015 | ON SHELF | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 24/06/2015 | Narayan Book House | 350.00 | 658.8 (RUR)/ Mat/ 28949 | 11128949 | 01/06/2018 | 10/02/2015 | ON SHELF | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 24/06/2015 | Narayan Book House | 350.00 | 658.8 (RUR)/ Mat/ 28950 | 11128950 | 01/06/2018 | 10/02/2015 | ON SHELF | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 24/06/2015 | Narayan Book House | 350.00 | 658.8 (RUR)/ Mat/ 28951 | 11128951 | 01/06/2018 | 10/02/2015 | ON SHELF | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 24/06/2015 | New Leaf | 350.00 | 658.8/Mat/29430 | 11129430 | 01/06/2018 | 10/02/2015 | ON SHELF |