Rural Markets (Record no. 39846)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01669nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150902204124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174468345 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | VEL |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan, Sanal Kumar and Sridhar, Guda |
| 9 (RLIN) | 18976 |
| 245 ## - TITLE STATEMENT | |
| Title | Rural Markets |
| Remainder of title | understanding consumers and developmental issues |
| Statement of responsibility, etc | Velayudhan, Sanal Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Excel Books |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XV, 277 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Rural markets are critical for marketers today because of the market size and the growth potential. The widely dispersed market and limited infrastructure to access the markets as also the diversity within the rural market have posed a serious challenge to marketers and aroused the intellectual curiosity among academics. Surge in the publications on rural marketing is an indicator of the interest in this emerging domain of knowledge. However, studies have been widely fragmented and time has come to consolidate the knowledge that has evolved over the past years. The conference on 'Marketing to Rural Consumers - Understanding and Tapping the Marketing Potential' attempted to addresses this need. This book contains 28 selected and edited papers presented in the conference. These papers are presented in six sections: Boundaries of Rural Market; Environment of the Rural Consumer: Agriculture, Development Issues and ICTs; The Rural Consumer; Factors influencing the Rural Consumer Behavior; Communication and Channels in Rural Markets; and, The Rural Consumer and Implications for Marketing Strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | RURAL MARKETING |
| 9 (RLIN) | 18977 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | Kavita Book Collection | 450.00 | 658.8/VEL/29105 | 11129105 | 01/06/2018 | 10/02/2015 | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 02/09/2015 | Kavita Book Collection | 450.00 | 658.8/VEL/29106 | 11129106 | 01/06/2018 | 10/02/2015 | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 02/09/2015 | Kavita Book Collection | 450.00 | 658.8/VEL/29107 | 11129107 | 01/06/2018 | 10/02/2015 |