Travel and tourism management (Record no. 39937)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02416nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174467683 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 338.4791 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prasad, V V Vara |
| 9 (RLIN) | 16529 |
| 245 ## - TITLE STATEMENT | |
| Title | Travel and tourism management |
| Statement of responsibility, etc | Prasad, V V Vara and Sundari, V B T |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Excel Books |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 252 P. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | With rapid advancements in science and technology, tourism has acquired the status of an industry in most of the countries. The high influx of foreign tourist traffic has accelerated the demand for certain economic production and distribution activities. Tourism management is a complex phenomenon as it involves direct interaction with foreign nationals, hence, the delicacy of bilateral issues and projections of country's image play a vital role in crafting the tourism strategy. The present book is aimed to bring out the important concepts and features of tourism management. It is well-designed to cover the basic concepts required for the UG and PG level students to understand the process of tourism management and its ingredients. The entire gamut of tourism management is adequately covered spreading into Six Units - Unit-I covers the introduction to tourism management and advent of tourism at the international and domestic levels. The concept of demand and the significance of its measurement are covered along with highlighting the economical, social and cultural implications of tourism. Unit-II describes the concept of tourism organisation at national and international levels. Unit-III analyses the significance of travel and its components. Unit-IV is devoted to explain the role of accommodation in tourism. Unit-V explains the marketing of tourism products. It examines the various features of tourism marketing vis-a-vis strategies for concentrated effort to enhance customer satisfaction. Unit-VI deals with exploring the avenues of growth and government initiatives to develop the sector. Simple language is deliberately chosen to reach the average student and illustrations are provided, to the extent possible, with real life examples. The book would prove to be very useful and rewarding for the student community and faculty interested in the subject of tourism management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Travel and Tourism |
| 9 (RLIN) | 16530 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sundari, V B T |
| 9 (RLIN) | 16531 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ECONOMICS (CUP 7/SH 1) | Library Annexe | Library Annexe | 03/03/2015 | New Leaf | 200.00 | 338.4791/ PRA/ 29379 | 11129379 | 01/06/2018 | 10/02/2015 |