IES Management College And Research Centre

Cool Search (Record no. 40024)

MARC details
000 -LEADER
fixed length control field 02011nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150814202015.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150210s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781841124308
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number LAM
Classification number 658.4012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lammiman, Jean and Syret, Michel
9 (RLIN) 18628
245 ## - TITLE STATEMENT
Title Cool Search
Remainder of title keeping your organization in touch and on the edge
Statement of responsibility, etc Lammiman, Jean
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Capstone Publishing Ltd
Place of publication, distribution, etc USA
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent VIII, 240
520 ## - SUMMARY, ETC.
Summary, etc There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties–somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers. <br/>But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street–wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L′Oreal and their championing the latest trends and thinking are throughout the book. <br/>Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School′s Costas Markides, Strategos′s Gary Hamel and Insead′s W Chan Kim and Renee Mauborgne.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy Planning, Organizational Change, Market Surveys, Consumers Preference
9 (RLIN) 18629
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification 4.95     Library Annexe Library Annexe   New Leaf 0.00   658.4012/LAM/29495 11129495 01/06/2018 10/02/2015

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM