CONSUMER BEHAVIOR (Record no. 40055)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01864 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150213152027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110530t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332537644 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | A |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SCHIFFMAN LEON G. |
| 9 (RLIN) | 98 |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOR |
| Statement of responsibility, etc | LEON G SCHIFFMAN. JOSEPH WISENBLIT ANDRAMESH S KUMAR . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON EDUCATION IN SOUTH ASIA |
| Date of publication, distribution, etc | 2010 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 486 P. |
| Other physical details | PAPER |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The 11th edition of Consumer Behavior has been offers a comprehensive view of the leaping progress made towards the inevitable synthesis of media, entertainment content, and marketing. In this edition, we have introduced new topics like behavioral targeting, customizing products and promotional messages, predictive analytics, reaching &ldquoeyeballs" instead of demographic groups, tracking online navigation and analyzing websites' visits, gauging word-of-mouth and opinion leadership online, consumer-generated advertising, and new media platforms, such as mobile and apps advertising. A qualitative research case that is grounded in the Indian context has also been added to enable the students to understand how such research techniques that originated in the West can be practiced in the Indian context. This book carries consumer behavior- branding interface examples<br/><br/>that are more diverse and in-depth than the earlier edition. Several of these examples have been provided across chapters so that students can connect with the Indian context throughout the text and appreciate the linkages across chapters. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER BEHAVIOR |
| 9 (RLIN) | 16067 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WISENBLIT, JOSEPH |
| 9 (RLIN) | 16068 |
| Personal name | KUMAR, RAMESH S |
| 9 (RLIN) | 16069 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 13/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 562.50 | 7 | 658.8342/ SCH/WIS/ 29638 | 11129638 | 07/06/2022 | 10/02/2018 | 750.00 | 13/02/2015 | |||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 13/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 562.50 | 3 | 658.8342/ SCH/WIS/ 29639 | 11129639 | 07/06/2022 | 20/02/2016 | 750.00 | 13/02/2015 | |||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 13/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 562.50 | 6 | 658.8342/ SCH/WIS/ 29640 | 11129640 | 07/06/2022 | 04/10/2018 | 750.00 | 13/02/2015 | |||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 13/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 562.50 | 13 | 658.8342/ SCH/WIS/ 29641 | 11129641 | 02/12/2024 | 02/12/2024 | 750.00 | 13/02/2015 | 1 | 10/02/2025 | |||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 13/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 562.50 | 10 | 658.8342/ SCH/WIS/ 29642 | 11129642 | 07/06/2022 | 14/09/2019 | 750.00 | 13/02/2015 |