Product management (Record no. 40070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01630nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150305123531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110312s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070603486 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | . |
| Classification number | 658.575 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehmann, Donald |
| 9 (RLIN) | 1348 |
| 245 ## - TITLE STATEMENT | |
| Title | Product management |
| Statement of responsibility, etc | Donald Lehmann,Russell Winer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Education ( India) Private Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 494 P. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Introduction to Product Management<br/>Chapter 2: Marketing Planning<br/>Chapter 3: Defining the Competitive Set<br/>Chapter 4: Category Attractiveness Analysis<br/>Chapter 5: Competitor Analysis<br/>Chapter 6: Customer Analysis<br/>Chapter 7: Market Potential and Sales Forecasting<br/>Chapter 8: Developing Product Strategy<br/>Chapter 9: New Products<br/>Chapter 10: Pricing Decisions<br/>Chapter 11: Advertising Decisions<br/>Chapter 12: Promotions<br/>Chapter 13: Channel Management<br/>Chapter 14: Service and Direct Customer-Based Marketing<br/>Chapter 15: Financial Analysis<br/>Chapter 16: Marketing Metrics<br/>Appendix A<br/>Name Index<br/>Subject Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Product Management doesn't just take you through the steps required to develop and sell a product or service-it employes a hands-on approach that gives you direct insight into how product management works in diverse markets.Other strengths that make Product management the best book. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 10559 / 02/03/2011 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 9 (RLIN) | 16095 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell |
| 9 (RLIN) | 16096 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Total Renewals | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 14/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 495.00 | 3 | 658.5/ Leh\Win/ 29708 | 11129708 | 12/09/2022 | 21/11/2016 | 660.00 | 14/02/2015 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 14/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 495.00 | 7 | 658.5/ Leh\Win/ 29709 | 11129709 | 07/06/2022 | 21/11/2016 | 660.00 | 14/02/2015 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 14/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 495.00 | 13 | 658.5/ Leh\Win/ 29710 | 11129710 | 07/06/2022 | 16/04/2019 | 660.00 | 14/02/2015 | 1 | |||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 14/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 472.50 | 11 | 658.575/ Leh/Win/ 29711 | 11129711 | 07/06/2022 | 15/01/2020 | 630.00 | 14/02/2015 | 1 | |||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 14/02/2015 | Vakratund Book House/ 584/ 5-02-2015 | 472.50 | 9 | 658.575/ Leh/Win/ 29712 | 11129712 | 07/06/2022 | 23/02/2016 | 630.00 | 14/02/2015 |