IES Management College And Research Centre

Marketing management (Record no. 40074)

MARC details
000 -LEADER
fixed length control field 02470 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140808b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 14482
245 ## - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc Kotler, Philip; Keller; Kevin Lane; Koshy, Abraham and Jha, Mithileswar.
Remainder of title a South Asian perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2013
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 728 p.
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Preface<br/>Acknowledgments<br/>PART 1 Understanding Marketing Management<br/><br/> Defining Marketing for the 21st Century<br/> Developing Marketing Strategies and Plans<br/><br/>PART 2 Assessing Market Opportunities and Customer Value<br/><br/> Scanning the Marketing Environment, Forecasting Demand, and Conducting Marketing Research<br/> Creating Customer Value and Customer Relationships<br/> Analyzing Consumer Markets<br/> Analyzing Business Markets<br/><br/>PART 3 Choosing Value<br/><br/> Identifying Market Segments and Targets<br/> Competitive Dynamics<br/> Crafting the Brand Positioning<br/> Creating Brand Equity<br/><br/>PART 4 Designing Value<br/><br/> Setting Product Strategy<br/> Designing and Managing Services<br/> Developing Pricing Strategies and Programs<br/><br/>PART 5 Delivering Value<br/><br/> Designing and Managing Integrated Marketing Channels<br/> Managing Retailing, Wholesaling, and Logistics<br/><br/>PART 6 Communicating Value<br/><br/> Designing and Managing Integrated Marketing Communications<br/> Managing Mass Communications<br/> Managing Personal Communications<br/><br/>PART 7 Sustaining Growth and Value<br/><br/> Introducing New Market Offerings<br/> Tapping into Global Markets<br/> Managing a Holistic Marketing Organization for the Long Run<br/><br/><br/>Appendix: Sonic Marketing Plan<br/>Endnotes<br/>Glossary<br/>Image Credits<br/>Name Index<br/>Company, Brand, and Organization Index<br/>Subject Index
520 ## - SUMMARY, ETC.
Summary, etc Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory and practice. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
9 (RLIN) 14483
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane ;
9 (RLIN) 14484
Personal name Koshy, Abraham;
9 (RLIN) 14485
Personal name Jha, Mithileswar.
9 (RLIN) 14486
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Collection code Checked out
    Dewey Decimal Classification     Main Library Main Library ON SHELF 14/02/2015 Vakratund Book House/ 584/ 5-02-2015 656.25 14 3 658.8/ Kot/Ker/ 29737 11129737 01/06/2019 13/09/2017 875.00 14/02/2015    
    Dewey Decimal Classification     Main Library Main Library ON SHELF 14/02/2015 Vakratund Book House/ 584/ 5-02-2015 656.25 30   658.8/ Kot/Ker/ 29738 11129738 26/12/2024 18/12/2024 875.00 14/02/2015    
    Dewey Decimal Classification     Main Library Main Library ON SHELF 14/02/2015 Vakratund Book House/ 584/ 5-02-2015 656.25 20 2 658.8/ Kot/Ker/ 29739 11129739 29/06/2024 29/06/2024 875.00 14/02/2015   31/07/2024
    Dewey Decimal Classification     Main Library Main Library ON SHELF 14/02/2015 Vakratund Book House/ 584/ 5-02-2015 656.25 21   658.8/ Kot/Ker/ 29740 11129740 17/12/2022 15/11/2022 875.00 14/02/2015    
    Dewey Decimal Classification     Main Library Main Library ON SHELF 14/02/2015 Vakratund Book House/ 584/ 5-02-2015 656.25 21   658.8/ Kot/Ker/ 29741 11129741 23/09/2022 02/01/2020 875.00 14/02/2015    
    Dewey Decimal Classification     Main Library Main Library ON SHELF 14/02/2015 Vakratund Book House/ 584/ 5-02-2015 656.25 13   658.8/ Kot/Ker/ 29742 11129742 23/09/2022 09/09/2019 875.00 14/02/2015    
    Dewey Decimal Classification     Main Library Main Library ON SHELF 14/02/2015 Vakratund Book House/ 584/ 5-02-2015 656.25 14 4 658.8/ Kot/Ker/ 29743 11129743 28/02/2024 14/02/2024 875.00 14/02/2015    
    Dewey Decimal Classification     Main Library Main Library ON SHELF 14/02/2015 Vakratund Book House/ 584/ 5-02-2015 656.25 16 4 658.8/ Kot/Ker/ 29744 11129744 10/12/2024 21/11/2024 875.00 14/02/2015    
    Dewey Decimal Classification     Main Library Main Library ON SHELF 14/02/2015 Vakratund Book House/ 584/ 5-02-2015 656.25 6   658.8/ Kot/Ker/ 29745 11129745 01/06/2019 07/02/2017 875.00 14/02/2015    

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM