IES Management College And Research Centre

What women want : (Record no. 40239)

MARC details
000 -LEADER
fixed length control field 02285 a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781416569961
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Underhill, Paco
9 (RLIN) 17706
245 ## - TITLE STATEMENT
Title What women want :
Remainder of title the science of female shopping
Statement of responsibility, etc Paco Underhill
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Simon & Schuster;
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 204 p.
Other physical details Paper
520 ## - SUMMARY, ETC.
Summary, etc PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.<br/><br/>As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money.<br/><br/>With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.<br/><br/>"The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."<br/><br/>And, as he warns, no business can afford to ignore their power and presence. - See more at: http://books.simonandschuster.com/What-Women-Want/Paco-Underhill/9781416569961#sthash.ueIqHaSS.dpuf
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Women
General subdivision Attitudes.
-- Social conditions
-- Economic conditions
Chronological subdivision 21st century
Geographic subdivision United States
9 (RLIN) 17707
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from
    Dewey Decimal Classification       Main Library Main Library ON SHELF 30/05/2015 Granth/ CRB/0110/ 26-May-2015 399.20 2 658.8342/ Und/ 29937 11129937 07/06/2022 26/11/2016 499.00 30/05/2015

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