Financial aspects of marketing (Record no. 40312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01990 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150706b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780333637821 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.155 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schmidt, Ruth A. |
| 9 (RLIN) | 18040 |
| 245 ## - TITLE STATEMENT | |
| Title | Financial aspects of marketing |
| Statement of responsibility, etc | Ruth A Schmidt; Helen Wright |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Macmillan Business |
| Place of publication, distribution, etc | Hampshire |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 209 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to the Finance and Marketing Interface - PART 1: INTRODUCTION TO FINANCIAL STATEMENTS - The Balance Sheet - The Cash Flow Statement and the Profit and Loss Account - The Matching Concept: Stock Valuation and Depreciation - Reconciliation of Financial Statements - Introduction to Spreadsheets: Calculations and Charts - Case Study - PART 2: RATIO ANALYSIS - Introduction to Ratio Analysis - Analysis of Asset Utilisation, Profitability and Performance - Returns to Investors - Analysis of Profit Pathways - Case Study - PART 3: FORECASTING - Time Series Analysis - Using a Spreadsheet in Time Series Analysis - Short-Term Forecasting - Forecasting using Relationships between Variables - Regression - Linear Regression on the Spreadsheet - Multiple Regression - Case Study - PART 4: COSTING AND BUDGETING - Introduction to Costing Systems - Budgeting - Budgetary Control - Case Study - PART 5: DECISION-MAKING - Introduction to Decision-Making - Introduction to Break-Even Analysis - Decision-Making under Risk - Long-Term Decision-Making on the Spreadsheet and Sensitivity Analysis - Case Study |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business enterprises -- |
| General subdivision | Finance. |
| 9 (RLIN) | 18041 |
| Topical term or geographic name as entry element | Financial statements. |
| 9 (RLIN) | 18042 |
| Topical term or geographic name as entry element | Ratio analysis. |
| 9 (RLIN) | 18043 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 06/07/2015 | Flipkart/ 6-July-2015 | 4497.00 | 3 | 658.155/ Sch/Wri/ 29993 | 11129993 | 07/06/2022 | 05/07/2016 | 4497.00 | 06/07/2015 |