Pharmaceutical marketing in India : (Record no. 40325)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01704 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150729b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788188449255 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.068 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaganti, Subba Rao |
| 9 (RLIN) | 18275 |
| 245 ## - TITLE STATEMENT | |
| Title | Pharmaceutical marketing in India : |
| Statement of responsibility, etc | Chaganti, Subba Rao |
| Remainder of title | concepts strategy cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pharma Book Syndicate |
| Place of publication, distribution, etc | Hydrabad |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 408 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | harma Book Syndicate, Hyderabad, 2007. Paperback. Book Condition: As New. New. Contents Preface. List of abbreviations. I. The big picture 1. The Indian pharmaceutical industry an overview. 2. The Pharmaceutical market. II. Nine P s 3. The product. 4. The price. 5. The place. 6. Promotion. 7. Personal selling. 8. The prescription. 9. Policy. 10. Public relation. 11. Power. II. Key success factors 12. Managing new products. 13. Winning game plans. 14. Towards excellence in marketing. 15. The winning edge. 16. Corporate scoreboard. 17. GMP. 18. A look into the crystal ball. Select bibliography. Index. Pharmaceutical Marketing is comprehensive in its coverage and versatile in its treatment. The style is refreshingly simple direct and reader friendly. The focus of the book is clearly and sharply on practice on applications and on hands on experience. There are over seventy case studies discussed throughout the book showing how some companies have successfully applied the enduring the innovative marketing concepts and reaped rich dividends and some others have paid dearly for not exploiting the opportunities lying at their door step |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pharmaceutical Marketing |
| 9 (RLIN) | 18276 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 16/07/2015 | Books world/ 122/ 16-July-2015 | 260.00 | 8 | 4 | 615.068/ Cha/ 30075 | 11130075 | 07/06/2022 | 16/09/2019 | 325.00 | 16/07/2015 |