MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02368 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150805b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126555352 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4063 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burkus, David |
| 9 (RLIN) |
18372 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The myths of creativity : |
| Remainder of title |
the truth about how innovative companies and people generate great ideas |
| Statement of responsibility, etc |
David Burkus |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Jossey-Bass, |
| Date of publication, distribution, etc |
2014 |
| Place of publication, distribution, etc |
San Francisco |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
214 P. |
| Other physical details |
Hard |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The creative mythology --<br/>The eureka myth --<br/>The breed myth --<br/>The originality myth --<br/>The expert myth --<br/>The incentive myth --<br/>The lone creator myth --<br/>The brainstorming myth --<br/>The cohesive myth --<br/>The constraints myth --<br/>The mousetrap myth. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas"-- |c Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative ability in business. |
| 9 (RLIN) |
18373 |
|
|---|
| Topical term or geographic name as entry element |
Creative thinking |
| 9 (RLIN) |
18374 |
|
|---|
| Topical term or geographic name as entry element |
New products. |
| 9 (RLIN) |
18375 |
|
|---|
| Topical term or geographic name as entry element |
Technological innovations. |
| 9 (RLIN) |
18376 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
