MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02340 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150817b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789351341598 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kuruganti, Sandhya |
| 9 (RLIN) |
18698 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Business analytics: |
| Remainder of title |
applications to consumer marketing |
| Statement of responsibility, etc |
Sandhya Kurugantiand Hindol Basu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
McGraw-Hill Education |
| Date of publication, distribution, etc |
2015 |
| Place of publication, distribution, etc |
New Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv, 716 p. |
| Other physical details |
Hard |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 - Acquisition<br/>Chapter 2 - Usage Management<br/>Chapter 3 - Cross-Sell<br/>Chapter 4 - Retention Management<br/>Chapter 5 - Pricing<br/>Chapter 6 - Credit Bureau<br/>Chapter 7 - Quantitative Methods<br/>Chapter 8 - Analytics Ecosystem |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
A ready reckoner, for business professionals, analytics practitioners, and students, the book navigates through the customer lifecycle starting from initiation of the relationship with the customer, following through the phase of relationship deepening, and finally customer retention. Themes pertaining to price management, quantitative methods, usage of data sources and analytical infrastructure have been explored in depth, to support data driven decision making<br/><br/>Highlights: Addresses strategic imperatives of analytics in an easy-to-comprehend guide linking quantitative analysis to business application Focuses on a customer centric approach for leveraging analytics across the customer life cycle Offers in-depth vision of real-life examples across different industry verticals including Financial Services, Insurance, Telecom, Retail, and Travel and Entertainment sectors Bridges the gap between theory and practice by showcasing the benefits of leveraging analytics for formulating marketing strategies Explores analytical strategy and presents quantitative analysis within the context of a business objective, and not as stand-alone methodologies Caters to business managers, analytics practitioners, business intelligence experts, and students of management and quantitative disciplines who will benefit from the numerous business applications that elaborate on the conceptualization and implementation of analytical solutions for profitable decision-making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business Analytics |
| General subdivision |
Marketing |
| 9 (RLIN) |
18895 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Basu, Hindol |
| 9 (RLIN) |
18699 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
