Marketing (Record no. 40643)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02122 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151013b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199459100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verma, Harsh V. |
| 9 (RLIN) | 19259 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Harsh V. Verma and Ekta Duggal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Oxford Unversity Press |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 401 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Introduction to Marketing <br/>Chapter 2: Marketing Environment <br/>Chapter 3: Consumer Buying Behaviour<br/>Chapter 4: Market Segmentation and Target Selection <br/>Chapter 5: Differentiation and Positioning <br/>Chapter 6: Product Decisions <br/>Chapter 7: Product Development and Life Cycle <br/>Chapter 8: Pricing Decisions <br/>Chapter 9: Promotion <br/>Chapter 10: Advertising <br/>Chapter 11: Personal Selling <br/>Chapter 12: Channels of Distribution <br/>Chapter 13: Marketing in Organization: Implementation and Control <br/>Chapter 14: New Developments in Marketing <br/>Chapter 15: Specialized Markets and Marketing <br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing is a textbook designed to meet the requirements of the students of both business management and commerce for a fundamental course in marketing. It explains the concepts with the help of numerous examples and cases.<br/>The book begins with an introduction to the subject and goes on to elaborate on the marketing processes. Next, it analyses marketing environment, consumer needs, and consumer behaviour, which is followed by a discussion on market segmentation and target selection. The book subsequently elaborates on product positioning, product decisions, and product development. It also covers the concepts and applications of pricing decisions, communication, advertising, personal selling, and distribution functions. It concludes with analyses of marketing in organizations, new developments, and specialized fields in marketing.<br/>Besides students, the book with its application-oriented approach would also be useful to marketing professionals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 19260 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duggal, Ekta |
| 9 (RLIN) | 19261 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 28/10/2015 | Books world/ 420/ 28October-2015 | 340.00 | 6 | 658.8/ Ver/Dug/ 30415 | 11130415 | 07/06/2022 | 18/11/2019 | 425.00 | 28/10/2015 |