Digital Marketing (Record no. 40644)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02949 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151013b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199455447 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ( E-Mar) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ahuja, Vandana |
| 9 (RLIN) | 19262 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing |
| Statement of responsibility, etc | Vandana Ahuja |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Oxford Unversity Press |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 437 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section 1 Marketing in the Digital Era<br/>Chapter 1 E-marketing<br/>Chapter 2 The Online Marketing Mix<br/>Chapter 3 The Online Consumer<br/>Chapter 4 Customer Relationship Management in a Web 2.0 World<br/> <br/>Section 2 Business Drivers in the Virtual World <br/>Chapter 5 Social Media<br/>Chapter 6 Online Branding<br/>Chapter 7 Traffic Building<br/>Chapter 8 Web Business Models<br/>Chapter 9 E-commerce<br/> <br/>Section 3 Online Tools for Marketing<br/>Chapter 10 Engagement Marketing through Content Management<br/>Chapter 11 Online Campaign Management<br/>Chapter 12 Consumer Segmentation, Targeting, and Positioning using Online Tools<br/>Chapter 13 Market Influence Analytics in a Digital Ecosystem<br/> <br/>Section 4 The Contemporary Digital Revolution<br/>Chapter 14 Online Communities and Co-creation<br/>Chapter 15 The World of Facebook<br/>Chapter 16 The Future of Marketing—Gamification and Apps<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Digital Marketing is designed as a textbook for management students specializing in marketing. The book undertakes a discussion on the various digital media and analyses how the field of marketing can benefit from them.<br/> <br/>The book is divided into four sections. The first section, Marketing in the Digital Era starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium to retain and grow customer relationship. Section 2, Business Drivers in the Virtual World deals with the realm of social media followed by online branding, building traffic, web business models, and eCommerce. Section 3, Online Tools for Marketing deals with various web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. Finally, section 4, The Digital Revolution and Facebook deals with the world of online co-creation communities, and offers in depth discussion on Facebook marketing apart from other web-based tools for marketing. <br/> <br/>Numerous examples, exhibits, case studies, and illustrations have been included to help students assimilate the concepts better. Each chapter contains a set of concept review questions, and critical thinking questions to test the knowledge gained. A section on practicing digital marketing at the end of every chapter attempts to take the student into the real-world.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | E-marketing |
| 9 (RLIN) | 19695 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 28/10/2015 | Books world/ 420/ 28October-2015 | 420.00 | 10 | 1 | 658.8 ( E-Mar)/ Ahu/ 30416 | 11130416 | 10/08/2024 | 16/06/2020 | 525.00 | 28/10/2015 |