Marketing of Services (Record no. 40671)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01761 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151016b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-81695-21-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8(Ser) |
| Item number | Kau/Wad |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaur, Jaspreet: Wadera, Deepti |
| 9 (RLIN) | 19364 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of Services |
| Statement of responsibility, etc | Kaur, Jaspreet |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Global Academic Publishers and Distributors |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Indian economy is progressively moving from the product dominated economy of pre-1990s, to a services focused economy. The demand for and expansion of services have emphasized upon the need to develop marketing strategies for understanding customer expectations as well as matching production and delivery of services qualitatively. This book deals with the intangibility, perishability, and inseparability of the services and also delineate and discuss the other important features such as the quality aspects of services marketing, gap theory of services marketing, demand and capacity alignment of services marketing, services pricing, and services promotion with the major emphasis on the management of the human aspects of services marketing. Further the book deals with a number of services such as financial services, telecom services, banking services, insurance services and so on. Services are also discussed in global perspective and the operational aspects of services have been explained with the help of case studies at the end of each chapter. The book will be useful to management students, professors and service practitioners.<br/><br/><br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Serivce Marketing |
| 9 (RLIN) | 19365 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wadera, Dipti |
| 9 (RLIN) | 19366 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 29/10/2015 | Sita Books/SITA/2015/CRB/ 29-October-2015 | 160.00 | 658.8(Ser)/Kau/Wad/30448 | 11130448 | 07/06/2022 | 200.00 | 29/10/2015 |