MARC details
| 000 -LEADER |
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| fixed length control field |
01421nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20151226194304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151226b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
SOARES, JOSE ANTONIO: GALVAO, ANDRE LUIZ BAPTISTA: BRESCIANI, KATIA DENISE SARAIVA |
| 9 (RLIN) |
20223 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS |
| Statement of responsibility, etc |
SOARES, JOSE ANTONIO |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DLEHI |
| Name of publisher, distributor, etc |
MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., |
| Date of publication, distribution, etc |
DECEMBER 2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
24-31 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
THIS SURVEY WAS CONDUCTED FROM OCTOBER 2012 TO JULY 2013 IN ORDER TO HIGHLIGHT THE ROLE OF MARKETING AS A STRATEGIC TOOL USED TO LEVERAGE BUSINESS IN THE VETERINARY FIELD THAT CAN MAKE A DIFFERENCE IN CUSTOMER LOYALTY. GOOD SERVICES IN THIS SEGMENT STRENGHTEN THE IMAGE OF BOTH THE PROFESSIONAL AND THE COMPANY IN SUCH A COMPETITIVE MARKET NOWADAYS. INITIAL SERVICE, TECHNICAL SUPPORT, AND COST CUSTOMER SERVICE STRENGTHEN THE BOND OF CLIENT-SERVICE PROVIDER THAT FORMS LASTING PARTNERSHIPS AND DISSEMINATES FREE OF CHARGE, THROUGH WORD OF MOUTH, THE ACTIVITIES OFFERED AND THE WAY THEY ARE PROVIDED WHEN THE QUALITY IS GOOD AND EXCEEDS EXPECTATIONS OF CUSTOMERS. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
VETERINARY MARKETING, SMALL BUSINESS MARKETING, ENTREPRENEURSHIP |
| 9 (RLIN) |
20224 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
30328 |
| Host Itemnumber |
55816 |
| Main entry heading |
GILANI, MEENAKSHI |
| Edition |
|
| Place, publisher, and date of publication |
GILANI MEENAKSHI NEW DELHI |
| Other item identifier |
5555178 |
| Title |
PRABANDHAN |
| Record control number |
|
| International Standard Serial Number |
|
| International Standard Book Number |
0975-2854 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
