ANALYTICS - SOME ETHICAL DIMENSIONS (Record no. 40976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02151nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160101143604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160101b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MANI, RAJAN |
| 9 (RLIN) | 20258 |
| 245 ## - TITLE STATEMENT | |
| Title | ANALYTICS - SOME ETHICAL DIMENSIONS |
| Statement of responsibility, etc | MANI, RAJAN |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | HYDERABAD |
| Name of publisher, distributor, etc | ICFAI |
| Date of publication, distribution, etc | DECEMBER 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 56-62 |
| 500 ## - GENERAL NOTE | |
| General note | THE INCREASING USE OF DATA AND ANALYTICS IN TODAY'S WORLD OF BUSINESS IS NOT AN UNMIXED BLESSING. WHILE, IN THE FACE OF EVER-INCREASING COMPETITION, THERE IS PRESSURE ON THE EXECUTIVE TO FIND OUT MORE ABOUT THE ORGANIZATION'S CUSTOMER, THE KEY QUESTION HERE IS, 'HOW MUCH IS ENOUGH?' WHERE DOES THE EXECUTIVE DRAW THE LINE IN HIS QUEST TO KNOW HIS CUSTOMER BETTER? HOW MUCH OF PRIVATE AND CONFIDENTIAL INFORMATION NEEDS TO BE COLLECTED IS A MOOT POINT, APART FROM EVEN MORE BASIC ISSUES SUCH AS THE PROCESS OF COLLECTION OF HIS DATA AND THE USES TO WHICH IT IS PUT. A GREATER THREAT IS THE PROCESS BY WHICH THE DATA 'TRAVELS' - HAS THE ORGANIZATION TAKEN ENOUGH SAFEGUARDS TO PREVENT UNAUTHORIZED USE? FROM THESE ISSUES, ANOTHER GRAVE DANGER WHICH COMES OUT IS THAT OF MANIPULATION OF THE CUSTOMER. THE EXECUTIVE HAVING INSIGHTS INTO THE CUSTOMER'S BEHAVIOR OFFERS CERTAIN CUES, E.G., A BANDLING OF OFFERINGS WHICH THE CUSTOMER HAS BOUGHT IN CONJUNCTION EARLIER. IS THIS MANIPULATION THE CUSTOMER'S BEHAVIOR AND IS IT CORRECT? WHERE AND HOW DOES THE ORGANIZATION: (A) DRAW THE LINE BETWEEN LEGITIMATE ACTION AND IMPINGEMENT ON CONFIDENTIALITY AND PRIVACY; (B) MAINTAIN THE SECURITY OF THE DATA ITSELF; AND (C) USE AND MANIPULATE THE FINDINGS FROM THE DATA THAT BECOME CRITICAL ISSUES WITH ETHICAL DIMENSIONS? THE PAPER GIVES AN OVERVIEW OF ETHICS FIRST, INCLUDING A COUPLE OF GENERIC THEORETICAL FRAMEWORK USEFUL FOR BUSINESS DECISION MAKING. IT THEN PROCEEDS TO GIVE A SIMILAR OVERVEIW OF BUSINESS STRATEGY BEFORE GETTING INTO THE NITTY-GRITTY OF THE ETHICAL ISSUES INVOLVED IN THE USE OF ANALYTICS. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ANALYTICS - SOME ETHICAL DIMENSIONS |
| 9 (RLIN) | 20259 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30416 |
| Host Itemnumber | 55842 |
| Main entry heading | MURTHY, E N |
| Edition | |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5555200 |
| Title | BUSINESS STRATEGY |
| Record control number | |
| International Standard Serial Number | |
| International Standard Book Number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 01/01/2016 | VOL. XII, NO.4/5555200JA4 | 5555200JA4 | 01/01/2016 | 01/01/2016 |