CONSUMER'S AWARENESS TOWARDS ORGANIC FOOD PRODUCTS IN COIMBATORE DISTRICT (Record no. 40977)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02123nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160101151145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160101b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JAYANTHI, M. |
| 9 (RLIN) | 20260 |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER'S AWARENESS TOWARDS ORGANIC FOOD PRODUCTS IN COIMBATORE DISTRICT |
| Statement of responsibility, etc | JAYANTHI, M. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., |
| Date of publication, distribution, etc | DECEMBER 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7-23 |
| 500 ## - GENERAL NOTE | |
| General note | THE HIGH GROWTH OF POPULATION AND LIFE EXPECTANCIES DURING THE TWENTIETH CENTURY INCREASED DEMAND FOR FOOD SUPPLIES IN INDIA. TO MEET THIS DEMAND, THE GREEN REVOLUTION BECAME THE CORNER STONE OF INDIA'S AGRICULTURAL ACHIEVEMENT THAT TRANSFORMED INDIA FROM A FOOD-DEFICIENT TO A SELF-SUFFICIENT COUNTRY. THIS SELF-SUFFICIENCY WAS ACHIEVED THROUGH AN INDISCRIMINATE AND EXCESSIVE USE OF SYNTHETIC PESTICIDES AND CHEMICAL FERTILIZERS. OVEREXPLOITATION OF NATURAL AND NON-RENEWABLE RESOURCES, INDISCRIMINATE AND IRRATIONAL USE OF SYNTHETIC INPUTS LIKE CHEMICAL FERTILIZERS AND PESTICIDES FOR PRODUCING MORE AND MORE FOOD PRODUCTS HAS IMPAIRED THE ECOLOGICAL BALANCE AND HAS PUT HEALTH OF THE CONSUMERS IN JEOPARDY. THEREFORE, THE APPARENT CONTRADICTION OF NECESSITY FOR NUTRITIONAL SAFETY ON THE ONE HAND AND ENVIRONMENTAL SUSTAINABILITY ON THE OTHER MADE IT INEVITABLE TO RESORT TO ALTERNATIVE FOOD PRODUCTS LIKE ORGANIC FOOD PRODUCTS. HOWEVER, THE GROWTH OF THE ORGANIC FOOD SECTOR IS NOT UPTO THE MARK IN INDIA DUE TO LACK OF AWARENESS AMONG CONSUMERS. THUS, THIS STUDY ANALYZED THE CONSUMERS LEVEL OF AWARENESS ABOUT ORGANIC FOODS PRODUCTS IN COIMBATORE DISTRICT. A DISPROPORTIONATE STRATIFIED RANDOM SAMPLING METHOD WAS USED, AND A TOTAL OF 550 RESPONDENTS WERE SURVEYED BY USING A QUESTIONNAIRE. THE RESULT SHOWED THAT 40.5% AND 38.4% OF THE RESPONDENTS WERE AWARE ABOUT ORGANIC FOOD PRODUCTS, AND ONLY 14% OF THE RESPONDENTS WERE HIGHLY AWARE ABOUT THE SAME. THUS, AWARENESS ACTS AS A CRUCIAL FACTOR IN CHANGING THE ATTITUDE OF CONSUMERS TOWARDS ORGANIC FOODS. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ORGANIC FOOD, GREEN REVOLUTION, CONSUMER AWARENESS |
| 9 (RLIN) | 20261 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 01/01/2016 | VOL. 45, NO. 12/5555145JA1 | 5555145JA1 | 01/01/2016 | 01/01/2016 |