MARC details
| 000 -LEADER |
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01803nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160101183817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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160101b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
TREHAN, KULVEEN: GUPTA, AASTHA |
| 9 (RLIN) |
20264 |
| 245 ## - TITLE STATEMENT |
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| Title |
BRANDS EXPLORE HUMAN RELATIONSHIPS FOR CONSUMER ENGAGEMENT : A CRITICAL ANALYSIS OF TELEVISION ADVERTISING IN INDIA |
| Statement of responsibility, etc |
TREHAN, KULVEEN |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., |
| Date of publication, distribution, etc |
DECEMBER 2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
32-46 |
| 500 ## - GENERAL NOTE |
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| General note |
WITHIN THE CRITICAL CODES OF ADVERTISING EXECUTIONS, HUMAN RELATIONS ( PERSONAL AND SOCIAL) IN TELEVISION ADS WERE EXAMINED TO KNOW THE RECURRING RELATIONSHIP PROJECTIONS IN THE PRESENT DAY INDIAN ADVERTISING. IT WAS FOUND THAT THE INDIVIDUALS RELATIONSHIP WITH SELF IS EMERGING AS A PREFERRED ONE, WITH ROMANTIC LOVE AND FAMILY RELATIONS OFTEN USED EITHER AS SITE OR SUBJECT TO POSITION THE BRAND AS INTEGRAL, AT TIMES INTIMATE, AND MORE OFTEN, INDENFIFIABLE IN THE PRODUCT CATEGORY. EVIDENCE POINTED OUT AT THE HOMOGENIZATION OF PRODUCT-CONSUMER RELATION AS WELL AS EXISTING CHARACTER - CHARACTER AND CHARACTER - CONSUMER RELATIONS ACROSS DURABLES, NON-DURABLES, OR OTHER IDENTIFIED SPONSORS. FROM THE PURPOSIVE SAMPLE, IT WAS NOTED THAT TELEVISION ADS USED COLLECTIVISTIC APPEALS TO USE OR CREATE MOMENTS IN LIFE DRIVEN BY THE NEED TO LOVE AND BELONG. PRODUCTS ARE SELDOM DIRECTLY TALKED US BUT ARE ARTFULLY WOVEN IN RELATIONSHIP SLICES IN SEAMLESS COMMUNICATION AND PERSUASION. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
HOMOGENIZATION, ATTACHMENT, INTERPERSONAL RELATIONSHIP, MUTUALLY, LEGITIMATION ADS, COLLECTIVE APPEALS, PUFFERY |
| 9 (RLIN) |
20265 |
| 773 0# - HOST ITEM ENTRY |
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| Host Biblionumber |
30302 |
| Host Itemnumber |
55726 |
| Main entry heading |
GILANI, MEENAKSHI |
| Edition |
|
| Place, publisher, and date of publication |
INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier |
5555145 |
| Title |
INDIAN JOURNAL OF MARKETING |
| Record control number |
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| International Standard Serial Number |
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| International Standard Book Number |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
