MARC details
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02137nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20160101190506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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160101b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
MISHRA, MAHIMA: PRAKASH, ANAND |
| 9 (RLIN) |
20266 |
| 245 ## - TITLE STATEMENT |
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| Title |
COMPETITION AND MARKETING CHALLENGES IN THE USA MARKET FOR INDIAN GRANITE EXPORTERS |
| Statement of responsibility, etc |
MISHRA, MAHIMA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., |
| Date of publication, distribution, etc |
AUGUST 31, 2015 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
47-60 |
| 500 ## - GENERAL NOTE |
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| General note |
PURPOSE: THE PURPOSE OF THIS PAPER WAS TO STUDY COMPETITION AND MARKETING CHALLENGES THAT GRANITE EXPORTERS FROM INDIA FACED IN THE USA MARKET FOR APPREHENDING BOTH THE DOMESTIC AND THE EXPORT MARKETS. DESIGN: THIS PAPER IS DESCRIPTIVE IN NATURE, AND IT APPLIED SNOWBALL SAMPLING METHOD TO REPORT A SURVEY OF 82 COMPLETED RESPONSES ABOUT THE MARKETING CHALLENGES FACED BY INDIAN GRANITE TRADERS FOR THE DOMESTIC MARKET AND THE USA MARKET. IT USED PUBLISHED DATA OF GRANITE BUSINESSES SINCE THE YEAR 2004 TO STUDY TRENDS FOR UNDERSTANDING COMPETITION. FINDINGS : THE PAPER CONTEMPLATED THAT WITH GROWING DEMAND OF GRANITE BOTH FOR THE DOMESTIC MARKET AND THE INTERNATIONAL MARKET, ESPECIALLY THE USA, INDIA NEEDS A PARADIGM SHIFT IN MARKETING STRATEGY FOR GRANITE. KEY CHALLENGES WERE IDENTIFIED FOR DRIVING SUCCESS BOTH IN THE DOMESTIC MARKET AND THE USA MARKET. PRACTICAL IMPLICATIONS: THE PAPER PROVIDED AN INSIGHT ABOUT THE DYNAMICS AT DOMESTIC AS WELL AS INTER-COUNTRY LEVEL FOR COMPARING COMPETITIVE STANDING ALONGSIDE THE REVIEW OF LITERATURE. IT HIGHLIGHTED KEY CHALLENGES IN THE DOMESTIC MARKET AND IN THE USA MARKET FOR USE BY POLICY MAKERS, EXPORTERS, AND ACADEMICIANS. ORIGINALITY/VALUE : THE PAPER INCORPORATED COMPETITION AND MARKETING CHALLENGES OF THE GRANITE BUSINESS FOR GENERATING IDEAS THAT COULD BE USED AS BASIS FOR A POLICY ACTION PLAN. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
GLOBAL COMPETITION, MARKETING CHALLENGES, EXPORT, GRANITE, INTERNATIONAL TRADE, MARKET |
| 9 (RLIN) |
20267 |
| 773 0# - HOST ITEM ENTRY |
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| Host Biblionumber |
30302 |
| Host Itemnumber |
55726 |
| Main entry heading |
GILANI, MEENAKSHI |
| Edition |
|
| Place, publisher, and date of publication |
INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier |
5555145 |
| Title |
INDIAN JOURNAL OF MARKETING |
| Record control number |
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| International Standard Serial Number |
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| International Standard Book Number |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
