BEYOND RESUMES: MARRIOTT USING GAMIFICATION TO RECRUIT TOP TALENT IN HOSPITALITY (Record no. 40991)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01939nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160106152754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160106b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | VINODBABU, KOTI: PURKAYASTHA, DEBAPRATIM |
| 9 (RLIN) | 20297 |
| 245 ## - TITLE STATEMENT | |
| Title | BEYOND RESUMES: MARRIOTT USING GAMIFICATION TO RECRUIT TOP TALENT IN HOSPITALITY |
| Statement of responsibility, etc | VINODBHABU, KOTI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | HYDERABAD |
| Name of publisher, distributor, etc | ICFAI |
| Date of publication, distribution, etc | DECEMBER 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 33-48 |
| 500 ## - GENERAL NOTE | |
| General note | Marriott, a hospitality giant, had introduced a game called 'My Marriott Hotel' as part of its recruitment gamification strategy on its Facebook jobs and careers page. It had earlier released a game named 'Xplor' which gave players a virtual experience of touring five gateway cities and solving challenges which led to their earning rewards that could be redeemed against their stay in Marriott hotels. The company also tried its hand at different apps like 'Red Coat Direct', 'Workspace on Demand', and 'The Perfect Travel Companion ' in order to provide fast and convenient services at the customer's fingertips. The 'My Marriott Hotel ' Facebook game was targeted at the youth in developing countries like India and China where the hospitality industry was not prominent. This was part of Marriott's recruitment strategy to bypass traditional recruitment methods and test the real talent of prospective employees by creating a virtual workplace and checking in advance the suitability of the candidates for the hospitality positions. Players were then directed to Marriott's official recruiting page where they could submit their resumes for a suitable position. The initial reaction to the game was good but later there was negative feedback from the jobseekers that the game was not exciting or interesting enough to hold their attention.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | TALENT MANAGEMENT |
| 9 (RLIN) | 20298 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30430 |
| Host Itemnumber | 55841 |
| Main entry heading | MURTHY, E N |
| Edition | |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5555199 |
| Title | CASE FOLIO |
| Record control number | |
| International Standard Serial Number | |
| International Standard Book Number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Management Cases |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 06/01/2016 | VOL.XV, NO.4/5555199CSD3 | 5555199CSD3 | 06/01/2016 | 06/01/2016 |