Marketing Research: (Record no. 41343)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03098nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160503142816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160223s2011 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-3181-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | Mal/Das |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Malhotra, Naresh K; Dash, Satyabhushan." |
| 9 (RLIN) | 22163 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: |
| Remainder of title | An Applied Orientation |
| Statement of responsibility, etc | Malhotra, Naresh K. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson education |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "XXVIII, 948 P." |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content<br/>PART I Introduction and Early Phases of Marketing Research<br/>Introduction to Marketing Research<br/>Defining the Marketing Research Problem and Developing an Approach<br/>PART II Research Design Formulation<br/>Research Design<br/>Exploratory Research Design: Secondary Data<br/>Exploratory Research Design: Qualitative Research<br/>Descriptive Research Design: Survey and Observation<br/>Causal Research Design: Experimentation<br/>Measurement and Scaling: Fundamentals and Comparative Scaling<br/>Measurement and Scaling: Noncomparative Scaling Techniques<br/>Questionnaire and Form Design<br/>Sampling: Design and Procedures<br/>Sampling: Final and Initial Sample Size Determination<br/>PART III Data Collection, Preparation, Analysis, and Reporting<br/>Fieldwork<br/>Data Preparation<br/>Frequency Distribution, Cross-Tabulation, and Hypothesis Testing<br/>Analysis of Variance and Covariance<br/>Correlation and Regression<br/>Discriminant and Logit Analysis<br/>Factor Analysis<br/>Cluster Analysis<br/>Multidimensional Scaling and Conjoint Analysis<br/>Structural Equation Modeling and Path Analysis<br/>Report Preparation and Presentation<br/>International Marketing Research |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS. Salient Features<br/>Real Research features are real company vignettes that profile a wide range of businesses, big and small<br/>Decision Research scenarios present a real-life marketing situation and ask the student to assume the role of a consultant and to recommend appropriate marketing research and management decisions.<br/>Active Research features are short, integrated, and manager-oriented exercises in which students have the opportunity to do research on the Internet and play the role of a marketing researcher and a marketing manager<br/>Experiential Research exercises allow students to act out the research concepts discussed in the chapter<br/>Project Research uses a real-life project that covers all aspects of marketing research and is used as a running example throughout the book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 9 (RLIN) | 22164 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 23/02/2016 | Vakratund Book House | 799.00 | 6 | 658.83/MAL/DAS/30799 | 11130799 | 07/06/2022 | 02/05/2019 | 23/02/2016 |